user acquisition manager mobile app

Emerging Travel Group operates a mobile app and uses data-driven paid user acquisition initiatives to drive app growth, optimize performance metrics, and achieve strong ROI.

*Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ

• Lead the launch, management, and scaling of user acquisition campaigns across Google UAC, Apple Search Ads, Facebook, and in-app networks;
• Optimize app unit economics by analyzing and improving LTV, CAC, and user retention indicators;
• Autonomously allocate and manage UA budgets to meet or exceed targeted revenue goals;
• Design and execute A/B testing frameworks for creatives, targeting parameters, and bidding strategies;
• Collaborate with design teams using performance data and insights to guide high-converting creative production;
• Monitor campaign KPIs and deliver actionable performance insights;
• Collaborate with data analysts on deep-dive research as needed;
• Monitor the competitive landscape to identify opportunities for improving campaign efficiency and conversion rates;
• Provide strategic guidance to the external agency and evaluate its deliverables against growth objectives.

• Hands-on experience working with and optimizing app unit economics;
• Practical experience driving results on Google UAC, Apple Search Ads, and Facebook;
• Strong working experience with AppsFlyer;
• Deep understanding of mobile attribution, particularly iOS attribution and SKAdNetwork (SKAN);
• Ability to conceptualize creative growth ideas and collaborate effectively with designers;
• English at Upper-intermediate (B2) level or higher;
• Nice to have: Russian language proficiency.

• This is a part-time freelance project (20-30 hours per week), so you will be able to manage your schedule on your own.