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описание
WildCard Games is a US-based mobile gaming company focused on scaling casual, ad-monetized, retention-driven games through data-driven user acquisition strategies and creative experimentation.
*Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ
задачи
Own and execute user acquisition strategy across multiple mobile games
Manage and scale campaigns across AppLovin, Unity, Meta, Google Ads, Apple Search Ads, and DSPs
Optimize ROAS, LTV, CAC, retention, and overall campaign profitability
Lead budget allocation, performance analysis, and scaling decisions
Collaborate with the Creative team on testing and optimization
Combine strategic leadership with hands-on campaign management
требования
5+ Years of experience in mobile gaming User Acquisition
Proven experience scaling casual, hybrid-casual, or other F2P mobile games
Strong hands-on expertise with AppLovin, Unity, Meta, and Google Ads
Deep understanding of ROAS, LTV, retention, cohort analysis, and monetization (IAA/IAP)
Proven track record of profitable campaign scaling
Strong analytical skills and a data-driven approach
English B2+
Ability to work independently in a fast-paced startup environment
Будет плюсом: Experience managing significant UA budgets ($500K+/month)
условия
$50,000-70,000 Gross/year
B2B contract
Direct collaboration with US leadership
High ownership and autonomy in UA strategy
Opportunity to influence game growth and business performance
