user acquisition manager in mobile games

The client is a publisher of hybrid-casual and midcore mobile games that helps developers quickly test, build, and launch their products.

*Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ

• Launch, monitor, and optimize campaigns across ad networks such as Meta, Google Ads, TikTok, Unity, AppLovin, and Mintegral
• Run product and market tests for new games by setting up test campaigns and tracking early metrics
• Analyze campaign performance, including CPI, retention, ROAS, and LTV, and prepare regular reports
• Work with the creative team to test new ad creatives and select the best performers
• Communicate with ad network account managers, join calls, discuss results, and stay informed about new tools and opportunities
• Follow market trends, competitors’ creatives, and best practices in mobile UA

• Initiative and ambition
• A strong desire to grow in marketing
• A love for games
• Good English for calls with ad network managers
• Candidates without prior UA or gamedev experience are welcome, including people from Community, QA, and other areas who want to move into marketing
• Будет плюсом: experience at ad networks, app companies, or digital agencies

• Training, mentorship, and support from experienced UA specialists
• Open communication within the team
• Flexible schedule
• Paid vacation and sick leave
• Option to combine remote work with coworking