user acquisition manager in mobile games

The company develops games for players worldwide and works on large-scale international mobile projects using IAP and IAP+IAA monetization models.

*Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ

• Manage international mobile projects with budgets starting at $300,000 per month
• Develop and implement methodologies for working with new types of targeting
• Plan, launch, and manage advertising campaigns to meet KPIs
• Generate and test hypotheses to improve campaign performance
• Automate routine tasks in the procurement process
• Collaborate with the creative team to identify signals at the traffic source
• Maintain effective communication with traffic source representatives

• Proven experience as a User Acquisition Manager in the gaming industry
• Hands-on experience with Facebook Ads, Google Ads, and TikTok
• Experience with mobile attribution fundamentals and AppsFlyer or Adjust
• Strong understanding of advertising performance metrics, including ROI, ROAS, ARPU, ARPPU, and LTV, and ability to analyze and optimize large datasets
• Solid knowledge of unit economics and its application to advertising strategies
• Proven experience managing and scaling advertising campaigns with budgets exceeding $300,000 per month
• Advanced proficiency in Excel or Google Sheets and BI tools such as Tableau
• Expertise in market analysis and identifying growth opportunities
• Experience with UA automation tools and automating parts of the user acquisition process
• Strong grasp of A/B testing, from experiment design to results analysis
• English proficiency at B2 level or higher
• Knowledge of Russian
• Будет плюсом: Familiarity with Snapchat and other channels, understanding of SKAdNetwork principles

• Paid holidays and sick leave
• Competitive salary based on interview results and annual performance reviews
• Bonus system tied to company success and performance
• Opportunities to attend conferences, workshops, and meetups
• English classes
• Corporate parties and team-building events
• Holiday gifts
• Free lunches at the Cyprus office