user acquisition manager in health

Clue empowers women and people with cycles to make informed decisions about their health and works to break down barriers, myths, and taboos.

*Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ

• Drive paid social performance end to end, setting strategy across Meta and TikTok and managing setup, budgets, pacing, and optimization against growth targets
• Identify, test, and scale growth opportunities, including emerging channels such as Reddit and YouTube
• Cover Google Ads and Apple Search Ads when team members are out, and drive cross-channel learnings and knowledge sharing
• Build a structured testing process with clear hypotheses, rigorous tests, and actionable results across audiences, bidding, and creative
• Design and run incrementality tests to understand what drives growth beyond platform-reported attribution
• Partner with Data and measurement tooling to turn insights into budget and channel recommendations
• Write creative briefs for channels, including UGC and creator content, and systematically A/B test concepts and formats
• Share creative and performance learnings with the creative team to inform future work
• Align internal and external stakeholders on priorities and testing so plans move quickly and stay on track
• Work with Brand, Science, and Legal to balance campaign performance with scientific accuracy, inclusivity, and user trust
• Develop relationships with partner teams at Meta, TikTok, and emerging platforms to access best practices, betas, and support
• Bring new platform features and opportunities into the testing roadmap
• Own quarterly roadmap planning for channels, prioritizing tests and initiatives against growth goals
• Document test results and learnings for cumulative use and sharing across the Growth team
• Improve campaign management and creative briefing workflows to increase speed, scale, and efficiency

• 5+ Years in paid social, with hands-on expertise in Meta and TikTok and full ownership of campaign execution and optimization
• Proven track record of scaling paid acquisition for app-first products
• Strong analytical foundation, confident budget management, deep performance data analysis, and understanding of incrementality and attribution limitations
• Hands-on experience with MMPs such as Adjust or AppsFlyer and understanding of app tracking constraints, including IDFA/ATT, SKAN, and GDPR
• Experience briefing and guiding creative teams, agencies, or creators using performance insights
• Strong project management skills and ability to manage multiple stakeholders, priorities, and timelines
• Clear communication skills across performance, ad platform, and creative teams
• Able to thrive as a senior individual contributor, take ownership, and step in across channels as needed
• Alignment with Clue's mission and commitment to a science- and privacy-first environment
• Будет плюсом: familiarity with Google Ads, Apple Search Ads, and other platforms, experience with subscription apps, health, or regulated environments, experience with MMM

• Dedicated professional and personal development budget
• Discounted Urban Sports Club membership
• 2-Year fixed-term contract, renewable to unlimited