user acquisition manager Google Ads in health products

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We will not be able to proceed with your application if you haven't worked with GDN and Demand Gen tools.

The company develops innovative products that help users live longer, healthier lives.

*Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ

Own and scale Google Ads campaigns, primarily across GDN and Demand Gen, as well as Search, while meeting CPS and ROAS targets
Run weekly creative testing cycles by launching new assets, scaling winners, and stopping underperformers
Investigate why Demand Gen has not worked and GDN audiences have not outperformed Broad, then fix the issues or demonstrate with data that they cannot be fixed
Build automation for semi-automated uploads, Slack-driven commands, and rules-based campaign management
Collaborate with creative, growth, and analytics teams to connect ad performance with business outcomes, including LTV, ARPU, and payback

3+ Years of hands-on Google Ads management at scale across Search, GDN, and Demand Gen
Proven ability to manage $500k+/month in Google spend and optimize for unit economics, including CPS, ROAS, and LTV
Hands-on experience writing and maintaining Google Ads Scripts for automation, alerts, bid adjustments, and bulk operations
Daily use of AI/LLM tools in the workflow
Strong analytical thinking, including independently preparing reports and dashboards and turning data into decisions
Knowledge of Russian
Must have experience with GDN and Demand Gen tools; applications without this experience cannot proceed
Будет плюсом: experience with AppLovin, TikTok Ads, or other ad networks beyond Google and Meta, a background in health, wellness, nutrition, or supplement DTC, familiarity with web subscription funnels and paywall optimization, and experience with Amplitude, SEMrush, SimilarWeb, or similar analytics and competitive intelligence tools

Flexible working hours
Tuition reimbursement
Health insurance
Gym membership reimbursement
Home office support
Competitive salary and comprehensive benefits package
Profitable business, 8 years old, with no runway anxiety; bets are judged on results, not on the next round

google ads demand gen gdn search ads meta ads ai tools llm tools campaign automation creative testing roas cps ltv data analysis russian

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