Traffic Manager

PlaySpark develops mobile puzzle games and scales their player base through global user acquisition and growth marketing.

*Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ

• Plan, launch, and optimize UA campaigns across Meta, Google, TikTok, AppLovin, Unity, and other paid channels;
• Partner with the creative team on ad concepts, briefs, and rapid iteration cycles;
• Analyze campaign performance, LTV, ROAS, and retention to identify growth opportunities;
• Run creative and audience experiments and turn learnings into a scalable playbook;
• Manage budgets and forecast spend across channels and geos;
• Collaborate with product, BI, and analytics to align UA with monetization and retention strategy.

• 3+ Years of hands-on UA experience in mobile gaming;
• Proven track record scaling profitable campaigns on at least two major ad networks;
• Strong analytical skills, including cohort analysis, LTV modeling, and MMP data with AppsFlyer or Adjust;
• Creative intuition and ability to brief, evaluate, and iterate on performance ads;
• Self-starter mindset with strong ownership and bias for action;
• Nice to have: experience with puzzle or casual games, SKAdNetwork, AEM, post-ATT measurement, incrementality testing, media mix modeling, remote cross-functional teams.

• No conditions specified