Загрузи резюме, чтобы видеть мэтчи с вакансиейЗагрузи резюме, чтобы видеть мэтч с вакой
подготовься к отклику
ai-инструменты
Чтобы адаптировать резюме под вакансию или составить сопроводительное письмо, загрузи резюме
описание
Workforce Staffing hires thousands of Amazon employees every year. The Attraction, Influence, and Marketing (AIM) team supports high-volume hiring by delivering multi-channel candidate experiences through paid digital advertising, owned channels, web experiences, and local grassroots efforts. It develops new processes and tools to improve marketing effectiveness.
задачи
Define the annual marketing strategy and channel direction, and improve spend efficiency, fill rates, and labor order trajectories across the assigned portfolio
Lead quarterly strategy reviews and adjust priorities based on performance data, market shifts, and business needs
Partner with analytics teams to develop comprehensive campaign performance frameworks and challenge unsupported media investment recommendations
Own weekly marketing activation logic, application need assessments, override governance, and portfolio risk management across assigned markets
Own annual integrated campaign plans, plan for low-volume periods and high-volume hiring events, and work backwards from hiring projections, site capacity, and historical performance
Advise senior leadership on quarterly strategy, budget allocation, and major campaign changes; adjust marketing plans as labor order visibility changes
Coordinate with Performance Marketing, Journey Orchestration, Creative, Talent Engagement, Marketing Analytics, and business stakeholders
Manage stakeholder expectations across business partners, country leads, and global teams, and align marketing capabilities with operational hiring needs
Oversee daily pacing reviews and make ramp-down or pause decisions when application delivery targets are met
Own escalation thresholds and spend decision governance, and share insights to improve paid marketing efficiency
Prepare weekly and monthly Business Review deep dives for senior leadership, presenting site risks and marketing performance as a clear strategic narrative
Align regularly with Business Managers and cross-functional partners on fill rate risks and marketing actions
Build data-driven business cases to influence investment priorities and partner team roadmaps
Monitor fill rate, non-paid application share, spend per hire, and application-to-usable application ratios
Improve underperforming sites using data, identify quality gaps in geo-targeting, shift messaging, and channel mix, and coordinate corrective actions with relevant teams
Develop and drive adoption of mechanisms that improve activation efficiency, reduce manual overrides, and accelerate automated decision-making
Own campaign planning automation from discovery through recommendation and implementation
Eliminate redundant workflows and hold partner teams accountable for process improvements
Review overnight pacing data, make daily activation decisions, recommend actions for at-risk sites, analyze site-level channel efficiency, plan quarterly initiatives and market tests, and prepare performance narratives and strategy updates for senior leadership
требования
Experience using data and metrics to measure impact and determine improvements
Experience in marketing or marketing research
Experience presenting metrics and progress toward goals to senior leadership
Experience driving direction and alignment with cross-functional teams
Experience with Excel or Tableau, including data manipulation, macros, charts, and pivot tables
Будет плюсом: Experience using SQL to pull data and metrics for reports
