social media strategist for a global beauty brand

TheSoul Group is a creator business platform at the heart of the creator economy. It produces videos, animations, and editorial stories distributed across 60 platforms and 20 websites in 21 languages, reaching over 5 billion followers and generating more than 100 billion monthly social media views. Its services include content distribution, localization, and social media management.

• Define the strategic direction for a high-growth, high-volume global YouTube channel with a Shorts-first approach
• Identify audience behaviors that drive discovery, subscriptions, and purchases
• Translate cultural and trend signals into repeatable content direction
• Shape the content calendar around product launches, activations, and brand moments
• Develop the channel’s growth strategy, create clear hypotheses, review performance with analytics specialists, and adapt the approach based on data
• Shape creator activation strategy, including briefs, selection criteria, performance evaluation, and progression across creator tiers
• Identify how organic content can connect with commerce and paid amplification
• Work with creative, analytics, community, and account teams to turn social strategy into actionable direction across the project
• Present and defend strategic recommendations to senior client stakeholders across media and marketing

• Proven track record of growing social media channels or accounts, demonstrating measurable growth and explaining the strategies and decisions behind it
• Strong agency-side experience in social media strategy for large brands
• Deep understanding of YouTube formats, audience behavior, discovery, and creator culture, as well as other major social platforms
• Ability to assess content strategically and structurally, identify why it performs, and translate insights into repeatable approaches
• Strong understanding of internet culture, emerging trends, online communities, creators, and subcultures
• Strong analytical skills, including interpreting performance data, challenging assumptions, identifying inconsistencies, and developing testable hypotheses
• Ability to adapt strategic direction based on performance data and scale, refine, or discontinue approaches based on evidence
• Strong stakeholder management and presentation skills, including presenting and defending recommendations to senior client audiences
• Native-level or professional working proficiency in English
• Будет плюсом: experience developing content and audience strategies for high-volume publishing environments, experience designing and running creator or influencer activations (ideally across multiple markets), understanding of social commerce or affiliate mechanics, familiarity with paid social planning and the relationship between organic performance and paid amplification, experience working with large brands in beauty or closely adjacent consumer categories

• Independent service-provider agreement; work is delivered through clearly scoped projects
• Working methods and schedule are organised independently
• Compensation is agreed individually and reflects experience, capabilities, and the value brought to each engagement
• Services may be delivered from any suitable location
• Collaboration with an international network of professionals across 85+ countries
• Modern collaboration platforms, clear project coordination, and streamlined processes are provided