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27 сен
online marketing manager (DACH) in proptech
ориентир по рынку
вакансия
зп не указана
в среднем
218 857 ₽
мэтч
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описание
RoomSketcher provides floor plan and home design software used by estate agents, interior designers, and homeowners to create 2D and 3D floor plans. Its software has more than 10 million users in 170 countries.
задачи
- Own growth in the German-speaking market, measured by new users, new B2B users, and new subscriptions
- Develop local positioning and content for German estate agents, including differentiation from local competitors
- Research competing products by signing up, testing them, and writing search-focused comparisons, including content for AI answers
- Maintain and improve roomsketcher.de using the CMS
- Build the German floor plan gallery with original, search-led German text
- Run day-to-day DACH paid campaigns across Google, Microsoft, and Apple Search Ads, including ad copy, creative, keywords, negatives, and landing pages
- Improve the path from ad click to sign-up through testing and sharper messaging
- Publish German how-to videos with the video specialist
- Localise onboarding emails, newsletters, and in-app content into German
- Respond to customer reviews in German
требования
- Native-level German and fluent English
- Hands-on performance, content, or online marketing experience
- Strong German writing and editing skills, with an understanding of search and how to assess AI-assisted text
- Ability to identify underperforming campaigns or pages, form a hypothesis, and improve them
- Understanding of software subscriptions, free sign-ups, and self-serve funnels
- Comfortable using a CMS and basic code; WordPress experience is not required
- Будет плюсом: paid search experience, real estate or proptech experience, freemium SaaS experience, experience working with AI tools
условия
- Competitive salary depending on experience
- Vacation according to local laws
- Laptop and all necessary software provided
- Fully remote in Germany or Austria, with 3–4 trips a year to the Oslo base plus summer and Christmas gatherings
- Small team where work is visible from day one and a supportive culture
навыки
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