менеджер по email-маркетингу

airSlate develops no-code workflow automation, electronic signature, and document management solutions. Its products serve hundreds of millions of users and more than one million customers worldwide, helping organizations digitize processes and improve efficiency.

• Own email-channel-driven attributed revenue and set the strategic direction for email’s contribution to LTV, retention, and expansion across airSlate products
• Define email and push notification strategy in line with product and marketing strategies
• Lead churn-prevention and win-back initiatives across email and push notifications as coordinated, signal-driven programs
• Set the email roadmap for 2026 and beyond by auditing existing programs, identifying gaps and quick wins, and prioritizing initiatives across three products against attributed revenue targets
• Define email’s role in multi-channel orchestration, establishing boundaries and handoffs between email, in-product messaging, and other channels
• Translate behavioral signals, predictive churn scores, and lifecycle stage classifications into actionable segmentation logic and program triggers
• Define data requirements for email programs, specify the user signals, cohort definitions, and event triggers needed from the data engineering team, and own those requests
• Own the team’s contribution to the revenue attribution model by partnering with data teams to define lifecycle-stage KPIs and validate email attribution under the new framework
• Own email dashboards with the data team and align them with lifecycle dashboards so attribution reporting reflects email’s contribution to revenue at each funnel stage
• Use generative and agentic AI tooling to drive personalization and automation at scale across a large, multi-product subscriber base
• Manage and develop three email marketing specialists, set priorities, coach on execution quality, and connect daily work to strategic lifecycle goals
• Coordinate with the email development team, data team, demand gen, and product stakeholders to deliver lifecycle programs end-to-end within airEML
• Maintain and evolve automated email journeys across all four products, rebuilding or retiring programs where supported by data
• Ensure email deliverability and list health at scale across a large, multi-product subscriber base

• 5+ Years in email marketing as a senior contributor or leader, retention marketing, or lifecycle marketing with an email focus
• Proven end-to-end ownership of an email and/or retention/lifecycle program, including strategy, journey design, segmentation logic, and KPI ownership
• Familiarity with attribution models, attribution windows, and model transitions
• Experience using behavioral data and predictive models for segmentation, such as churn scoring or lifecycle stage classification
• Hands-on experience with a major marketing automation or email platform, such as Braze, Klaviyo, Iterable, Marketo, HubSpot, or an internal equivalent
• Cross-functional collaboration experience with Product and Data Science teams
• Strategic thinking at the program level, not only the campaign level
• Strong analytical skills, comfort with dashboards and data-warehouse-sourced data, and the ability to derive lifecycle insights independently
• Understanding of email deliverability and list health at scale (100K+ subscriber base)
• A Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent practical experience
• Upper-Intermediate (B2) or higher English, written and spoken
• Будет плюсом: Experience in a multi-product or multi-brand environment

• Локация: Польша
• Competitive compensation and stock options, plus a performance-based bonus system
• Professional development through courses, conferences, and access to learning resources; internal mobility opportunities
• Country-specific benefits, including health coverage, wellness programmes, and fitness options
• Quarterly company-wide Mental Health Days
• Flexible working environment
• Family-friendly benefits, including flexibility for parents, airSlate Junior Club, company-wide family days, and a pet-friendly approach
• Charitable initiatives, including humanitarian aid in Ukraine, matching employee donations, and support for causes chosen by teams