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описание
Toloka creates data that powers GenAI models and innovations. It combines experts, a global crowd, and a technology platform to help AI models reason and evaluate their efficacy and safety.
задачи
Own positioning and messaging across priority products, audiences, and use cases, translating complex AI/ML capabilities into clear, differentiated customer value
Define ICPs and priority use cases by turning customer, market, and sales insights into actionable segmentation and GTM recommendations
Lead go-to-market strategy for launches, solutions, and strategic initiatives, including audience, messaging, proof, competitive narrative, enablement, and measurement
Bring customer and market intelligence into the business to influence product, packaging, and GTM decisions
Own competitive intelligence and equip teams with clear differentiation, battlecards, objection handling, and guidance on where Toloka should compete
Develop customer proof through case studies, benchmarks, technical proof points, and quantified outcomes
Enable Sales with messaging, pitch narratives, discovery tools, use-case materials, and ongoing feedback from customers and the field
Shape thought leadership by turning Toloka’s technical expertise, research, and market perspective into compelling category narratives
требования
6+ Years of B2B product marketing experience in AI, ML, developer tools, data, cloud, or another technical category
Proven ownership of positioning, messaging, ICPs, launches, competitive intelligence, and sales enablement
Strong understanding of enterprise buying motions and technical audiences
Ability to translate complex products into clear customer value
Strong customer research, market analysis, and communication skills
Effective cross-functional leader who can operate in ambiguity, create structure, and execute hands-on