SEO specialist in crypto

Solflare is one of the fastest-growing crypto wallets in the world. With around 4 million monthly active users and over $20 billion in digital assets secured through our platform, we’re building a powerful gateway to Web3. Founded in 2021, Solflare now has a team of nearly 150 people, with offices in Zagreb, Belgrade, and Novi Sad, plus remote teams across the globe.

• Own and evolve our SEO strategy - Build on our existing foundation, identify growth opportunities, and translate them into a clear, actionable roadmap.
• Drive organic search performance - Improve rankings, qualified organic traffic, and visibility for Solflare and its products across global markets.
• Lead technical SEO initiatives - Identify and prioritize opportunities related to crawling, indexing, site architecture, internal linking, and performance across a large-scale website.
• Optimize for traditional and AI-powered search - Develop approaches to improve Solflare's visibility in Google, AI Overviews, ChatGPT, Perplexity, and other emerging discovery platforms.
• Shape our content SEO strategy - Work with content creators and other stakeholders to ensure landing pages, product pages, and editorial content are built around search intent and measurable organic growth opportunities.
• Strengthen off-page SEO - Identify and execute opportunities to improve domain authority, backlink quality, and competitive positioning.
• Improve product discoverability - Support organic visibility for Solflare's browser extension and other relevant product discovery channels.
• Measure what matters - Monitor performance, turn data into actionable insights, and continuously refine priorities based on impact.
• Collaborate across teams - Partner with Marketing, Product, and Engineering to turn SEO opportunities into implemented improvements.

• 5+ years of hands-on SEO experience, with a track record of delivering measurable organic growth in competitive markets.
• Experience owning or significantly contributing to SEO strategy, from identifying opportunities to executing and measuring results.
• Strong understanding of technical SEO, including crawling, indexing, site architecture, internal linking, and large-scale website optimization.
• Solid experience with on-page SEO, content optimization, off-page SEO, and link-building strategies.
• Proficiency with tools such as Ahrefs, Google Search Console, and other SEO analytics and auditing platforms.
• Familiarity with AI search optimization (AEO) and an interest in how search behavior and discovery are evolving.
• A data-driven approach, with the ability to prioritize initiatives based on potential business impact.
• Ability to work independently, challenge assumptions, and collaborate effectively.
• Strong communication skills and professional proficiency in English.
• Problem-solvers: You see roadblocks as opportunities and don’t wait around for someone else to fix things.
• Self-starters: You take initiative, follow through, and deliver with pride, no excuses, no shortcuts.
• Team players: You thrive in a “we, not me” culture, lifting others up while sharing the load.
• Adaptable minds: You embrace change, question how things are done, and constantly look for better ways.
• Ownership mindset: You own your work end-to-end, communicate openly, and learn from every challenge.
• Будет плюсом: Experience in crypto, Web3, fintech, or another highly competitive digital industry; Experience optimizing websites with a large number of dynamically generated pages; Experience with international or multilingual SEO; Knowledge of app store optimization (ASO) or Chrome Web Store discoverability

• Make an impact: Your work will directly shape how people interact with and understand crypto wallets, empowering users around the globe.
• Work with the best: Collaborate with a talented, driven team across design, engineering, and product to build innovative, user-first experiences.
• Flexibility: Remote or office - up to you. Enjoy a flexible work environment based on trust that supports your well-being and fosters creativity, as well as flexible work time - work when you are most productive, with no micromanagement
• Perks & benefits: individual education budget, cool team buildings, private health insurance, to name a few
• Learn about crypto: No crypto experience? No problem! You’ll be part of a team that will teach you the ropes and help you grow into an expert.