SEO Specialist

Ruby Labs is a leading tech company that creates and operates innovative consumer products across health, education, and entertainment industries.

• Execute SEO initiatives and projects across multiple websites following the overall strategy defined by the Head of SEO;
• Perform keyword research to identify new growth opportunities across various products;
• Prepare SEO implementation tickets and collaborate with developers throughout implementation;
• Monitor implementation progress and ensure SEO recommendations are delivered correctly;
• Support GEO efforts, helping structure content and data so it is more easily surfaced and cited by LLMs;
• Prepare detailed SEO content briefs for copywriters;
• Work closely with copywriters throughout the content creation process;
• Review completed content for SEO quality and accuracy;
• Coordinate with developers to publish SEO-optimized content;
• Perform regular technical SEO audits;
• Identify technical issues affecting organic performance;
• Work with developers to resolve crawlability, indexation, internal linking, metadata, structured data, and other technical SEO issues;
• Monitor website health using industry-standard SEO tools;
• Prepare monthly SEO reports for each website;
• Monitor rankings, organic traffic, indexation, and other key SEO KPIs;
• Track GEO performance where relevant, including brand visibility, mentions, and referral traffic from AI;
• Analyze competitors and identify growth opportunities;
• Work simultaneously across multiple products with separate Product Owners and development teams;
• Prioritize SEO tasks across different websites and projects;
• Communicate effectively with developers, copywriters, designers, and stakeholders;
• Proactively suggest new SEO and GEO opportunities and improvements to existing strategies.

• 2+ Years of professional SEO experience;
• Experience managing SEO across multiple websites or products;
• Experience working with developers and content teams;
• Solid understanding of technical SEO, on-page SEO, and content optimization;
• Working knowledge of Generative Engine Optimization and how it relates to, and differs from, traditional SEO;
• Strong proficiency with AI tools such as Claude;
• Strong proficiency with Ahrefs;
• Strong proficiency with Screaming Frog;
• Experience using Google Search Console and Google Analytics;
• Experience conducting keyword research and competitor analysis;
• Excellent organizational and project management skills;
• Ability to manage multiple websites and priorities simultaneously;
• Strong communication and collaboration skills;
• Ability to work independently while taking ownership of assigned projects;
• Detail-oriented with a proactive approach to problem solving;
• Ability to quickly adapt to changing priorities and business needs;
• Passion for learning and staying up to date with SEO industry developments;
• Willingness to contribute new ideas and continuously improve existing processes;
• Applicants must be located within approximately plus or minus 4 hours of CET.

• Remote work environment with the freedom to work from anywhere, anytime;
• Unlimited paid time off;
• Paid national holidays;
• Company-provided MacBook;
• Flexible independent contractor agreement with tax advantages and networking opportunities.