senior user acquisition manager

Social Discovery Group is a group of social discovery companies that addresses loneliness, isolation, and disconnection by transforming virtual intimacy into a new normal. Its portfolio includes social entertainment platforms that connect people online across different cultures and regions.

*Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ

• Launch, manage, and scale Meta Ads campaigns across Facebook and Instagram for two similar dating products, working with app and web funnels;
• Own campaign performance by analyzing key metrics, optimizing budgets, improving ROI/CPA/CPI, and scaling traffic without losing efficiency;
• Develop and test growth hypotheses involving audiences, GEOs, placements, ad formats, landing pages, app and web flows, and creative angles;
• Work with the creative team to research competitors, generate creative hypotheses, prepare clear briefs, and evaluate creative performance;
• Build structured reporting and improve campaign management processes through rules, tools, automation, and other scalable solutions.

• 3+ Years of hands-on experience with Meta Ads / Facebook Ads, ideally in dating, gaming, iGaming, entertainment, or other high-volume B2C products;
• Proven experience managing monthly budgets of at least $100k, ideally scaling up to $400k–$500k per month;
• Strong experience with both app and web acquisition funnels, with particular strength in web acquisition;
• Strong analytical skills and experience with data, reports, Google Sheets/Excel, GA4, and internal analytics or CRM tools;
• Ability to explain decisions through numbers;
• Fluent Russian;
• English reading and writing skills sufficient for working with tools and documentation.

• 28 Calendar days of vacation per year;
• 7 Wellness days per year;
• Bonuses of up to $5000 for recommending successful applicants;
• 50% Payment for professional training, international conferences, and meetings;
• Corporate discount for English lessons;
• Health benefits, including up to $1,000 gross per year per employee for health insurance or doctor’s fees if corporate medical insurance is unavailable;
• Workplace equipment in company offices or co-working locations;
• Reimbursement of workplace costs up to $1000 gross once every 3 years in other locations;
• Internal gamified gratitude system with bonuses exchangeable for merchandise, team-building activities, massage certificates, and other rewards.