senior user acquisition manager

Ruby Labs is a tech company that creates and operates innovative consumer products across the health, education, and entertainment industries.

*Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ

• Manage, scale, and optimize ad campaigns across Google Search, Demand Gen, and Display;
• Drive performance across key KPIs including ROAS, CPA, Spend, and CTR;
• Own budgets and make data-driven budget allocation decisions;
• Develop and test hypotheses to improve user acquisition across the funnel;
• Research competitors’ acquisition strategies, creatives, and channels;
• Participate in creative brainstorming to push performance forward.

• 2+ Years of experience in performance marketing or user acquisition on Google;
• Experience managing monthly budgets of $500K+;
• Deep knowledge of key performance metrics such as CPM, CTR, CPC, CPA, ROAS, LTV, CAC, Churn, and Retention;
• Strong experience with web funnels and mobile acquisition strategies;
• Familiarity with analytics platforms like Mixpanel, Tableau, Omni, and AppsFlyer;
• Strong analytical mindset and structured problem-solving skills;
• Ability to generate and validate creative hypotheses;
• English proficiency at an intermediate level or higher;
• Nice to have: Experience with platforms like Meta, Snap, or TikTok, hands-on experience with Google UAC for app install campaigns, experience with B2C subscription apps.

• Unlimited paid time off;
• Paid national holidays;
• Company-provided MacBook;
• Flexible independent contractor agreement.