Продуктовый маркетолог

JATAPP is an IT company building products used by millions of users worldwide, with a portfolio that includes over 20 products across white-hat niches such as Business, Utilities, Lifestyle, Cybersecurity, and Education, while continuing to expand e-commerce and web directions.

*Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ

• Challenge and review the product strategy together with the General Manager including product positioning, ICP, JTBD, and target metrics;
• Audit key decisions before production launch including new products, offers, and pricing changes;
• Build framework-driven approaches for funnel development, subscription mechanics, and retention strategy;
• Define product and growth benchmarks against industry standards and leading market players;
• Conduct weekly 1:1 meetings with the General Manager to review priorities, blockers, and key decisions;
• Build and optimize subscription mechanics including developing pricing models, gift offers, and upsell flows aimed at increasing LTV;
• Develop customer retention strategies including reducing churn, implementing win-back mechanics, and improving communication across different stages of the customer lifecycle;
• Review marketing materials for FDA/FTC compliance including validating advertising claims, testimonials, and adherence to US market advertising standards;
• Audit Meta Ads accounts to identify opportunities for campaign structure improvements and performance optimization;
• Analyze and review landing page architecture and marketing funnels before major releases and new product launches;
• Support onboarding of a future Middle PMM by sharing wellness and US market expertise;
• Provide periodic coaching for the Creative Producer around creative briefs and conversion-focused content;
• Drive knowledge sharing through documentation, frameworks, and best-practice examples.

• Hands-on experience scaling wellness products, including at least one wellness project on the US market with $1M+ ARR, validated through case studies or references;
• 4+ Years of experience in performance marketing or product marketing at a Senior level, including direct ownership of revenue metrics and business results;
• Strong understanding of subscription mechanics, with practical experience working with ReCharge, Bold, Skio, or similar subscription solutions, as well as a deep understanding of churn cycles, win-back mechanics, and LTV optimization;
• Experience working with Tier 1 US markets, including understanding of compliance requirements (FDA, FTC), audience specifics, and channel benchmark metrics;
• Strong practical expertise in CRO and A/B testing, with proven hands-on cases supported by measurable results and performance metrics;
• Fluent English (C1+), including experience working with US-focused copy, industry content, and communication with native English-speaking professionals;
• Comfortable working in an async-first environment, including weekly sync meetings and day-to-day collaboration through Slack and Loom;
• Nice to have: experience consulting for well-known wellness brands such as Bloom, Happy Mammoth, ARMRA, AG1, Spoiled Child, Goli, Lemme, or Care/Of, hands-on experience building quiz funnels and advertorial funnels, supported by real examples and measurable results, experience launching hardware or phygital products would be a strong advantage for future company directions, active use of AI tools in daily workflows, including Claude, ChatGPT, n8n, or similar solutions to accelerate testing and experimentation processes, an established network within the DTC community and the ability to facilitate valuable industry introductions, experience mentoring or supporting junior PMMs.

• No conditions specified