Продуктовый маркетолог

Creatio is a global vendor of an AI-native platform that automates workflows and CRM through no-code tools. The platform integrates an AI-first architecture, composable no-code capabilities, and enterprise-grade governance to assist organizations in scaling operations.

• Develop and own solution descriptions and messaging for the assigned portfolio across buyer types, industries, and deal stages;
• Build modular messaging frameworks for web, ads, sales conversations, events, and RFP/RFI responses;
• Define buyer narratives at the scenario level;
• Maintain positioning currency by incorporating win/loss signals, competitive shifts, and market feedback;
• Write and optimize web copy, digital ad messaging, and landing page content using AI-assisted tools;
• Develop event presentations, webinar content, and thought leadership materials;
• Produce short-form content including social posts, email nurture sequences, one-pagers, and solution briefs;
• Independently build interactive buyer tools such as ROI calculators, pricing estimators, competitive comparison experiences, product feature demos, and virtual product trials;
• Use no-code platforms and AI-assisted development to ship assets without engineering dependency;
• Create sales collateral including differentiation guides, objection handlers, and discovery question frameworks;
• Develop presentation templates and demo narratives for sales and solution consultants;
• Run internal workshops and briefings to align sales teams on messaging and competitive updates;
• Partner with Product Managers to develop and execute tiered launch plans;
• Define field-facing launch packages and coordinate delivery with sales enablement and demand gen;
• Gather buyer and field feedback to sharpen messaging and prioritize content investment;
• Track content usage and performance signals to drive iteration.

• 6–9 Years of experience in solution, product, or content marketing for enterprise software;
• Portfolio demonstrating both strategic positioning and hands-on content production;
• Familiarity with CRM, workflow automation, AI agents, or no-code platforms;
• Demonstrated use of AI tools as a primary workflow;
• Proven ability to independently build interactive content using no-code platforms or AI-assisted development;
• Strong writing skills across various formats;
• Experience creating and delivering sales collateral;
• Experience coordinating product launches with cross-functional stakeholders;
• Proficiency with Microsoft 365;
• Nice to have: Experience with no-code or low-code builders such as Webflow, Coda, Gamma, Framer, or similar, experience writing and positioning for multiple geographies or market segments, exposure to B2B enterprise buying processes, procurement cycles, or RFP environments, additional language skills beyond English.

• Competitive compensation and benefits package;
• Opportunities for growth, development, and mentorship;
• Flexible work arrangements;
• Culture focused on recognition and innovation.