Продуктовый маркетолог

G5 Games is a Swedish developer and publisher of mobile games with titles played by over 250 million people worldwide.

• Develop and execute go-to-market plans from concept through global rollout;
• Define target audiences, player personas, and positioning and market pillars for new titles;
• Assess marketability early by designing and running pre-production experiments to validate concepts before development begins;
• Set and track performance KPIs at each stage of the game lifecycle;
• Coordinate marketing asset creation across UA, creative, ASO, and comms teams to ensure consistency;
• Build and execute the marketing strategy for the internal game store;
• Grow the platform's audience through acquisition, engagement, and player lifecycle communications;
• Manage portfolio-level promotions including featuring strategy, editorial calendar, and seasonal campaigns;
• Collaborate with game teams to curate and merchandise the catalog effectively;
• Research market trends and identify growth opportunities across genres and geographies;
• Build and maintain player personas for current and new games;
• Translate data and player feedback into an actionable marketing strategy;
• Act as the point of contact between the marketing department and individual game teams;
• Collaborate with UA, creative services, analytics, ASO, and live ops teams;
• Communicate live ops roadmap to marketing teams and align growth priorities across functions;
• Improve first-time user experiences and build growth loops together with game and product teams.

• 4+ Years in product marketing within mobile games, with a track record of launching at least 2 F2P titles;
• Deep knowledge of the mobile game marketing funnel: UA, ASO, FTUE, and live ops marketing;
• Strong analytical skills, comfortable working with Adjust or AppsFlyer, running cohort analysis, designing A/B tests, and interpreting results independently;
• Experience working within a game development team with a solid understanding of how games are made;
• Proven ability to build GTM strategy from scratch and manage cross-functional execution;
• Fluent in English and Russian (written and spoken);
• Proactive, organized, and adaptable in a fast-paced environment with shifting priorities;
• Nice to have: Experience with platform or store marketing, familiarity with multi-title publisher workflows, genuine passion for mobile games and innovative marketing approaches.

• Flexible schedule and transparent processes;
• Internal education system including workshops, webinars, and hackathons;
• Compensation for English and other language courses;
• Financial assistance and relocation guidance from choosing a country to legalizing your entire family;
• Medical insurance and reimbursement for gym memberships;
• Team sports initiatives to promote a healthy lifestyle.