Продуктовый маркетолог

Wise is a global technology company that builds solutions for moving and managing money internationally. The organization focuses on simplifying cross-border payments, spending, and savings, aiming to provide transparent and cost-effective financial services to users worldwide.

• Define global positioning for Wise Interest and Stocks products;
• Translate complex wealth-tech concepts into clear, human-centric value propositions for diverse customer segments;
• Conduct market and competitor intelligence to map user needs and anxieties regarding savings and investments;
• Lead go-to-market strategies for launching Assets in new markets and deploying new asset classes;
• Coordinate cross-functional teams including Legal, Compliance, PR, Paid Media, and CRM to execute compliant product launches;
• Develop and iterate on ongoing campaigns to drive product adoption and optimize messaging for local markets;
• Enable Customer Support and Sales teams with pitch decks, FAQs, and battle cards to handle complex inquiries about risk and returns.

• 4+ Years of experience in Product Marketing, preferably within FinTech, WealthTech, or high-growth B2C platforms;
• Strong financial literacy with comfort in concepts like AUM, APY, Yield, Liquidity, and Capital at Risk;
• Experience working in regulated industries and crafting copy that balances compliance with compelling messaging;
• Ability to use data to measure the impact of messaging and iterate based on conversion funnels;
• Global mindset with experience localizing value propositions for varying cultures and regulatory environments;
• Nice to have: Familiarity with SQL, Looker, and Mixpanel.

• Office role with relocation support.