Продуктовый маркетолог

Positive Technologies provides cybersecurity solutions, expert consulting, professional services, and educational programs for international markets.

• Develop value propositions for cybersecurity consulting and educational services tailored to different regions;
• Adapt messaging and packaging to cultural and market-specific dynamics;
• Define competitive differentiation in global markets;
• Identify and refine ICPs across international markets;
• Understand regional procurement processes and decision-making structures;
• Map service-specific buyer journeys in enterprise environments;
• Build and execute international GTM plans for new and existing service offerings;
• Partner with Demand Generation to launch targeted campaigns in priority regions;
• Equip Sales teams with service narratives, case studies, and objection-handling materials;
• Support cross-border sales enablement;
• Conduct competitive research in global cybersecurity consulting and education markets;
• Monitor regulatory, compliance, and risk trends influencing service demand internationally;
• Gather structured feedback from regional sales teams.

• 5+ Years of Product Marketing or Service Marketing experience in B2B;
• Proven experience marketing professional services such as consulting, expert services, or education;
• Demonstrated experience working with international markets including EMEA, APAC, and LATAM;
• Strong understanding of enterprise service procurement processes outside domestic markets;
• Experience collaborating with geographically distributed sales teams;
• Fluent English (C1+).

• No conditions specified