Position the value
- Define and evolve the Chainalysis story: what our intelligence enables, why we are meaningfully different, and why the whole is worth more than any one part.
- Build the messaging that lets GTM teams tell that story consistently.
- Own competitive positioning: frame the category and turn market moves into guidance deal teams can act on.
Build the programmes that grow it
- Build the lifecycle campaigns that take customers deeper into the platform and scale them in partnership with demand generation, product and sales strategy: onboarding, activation, expansion and renewal, each with its own message and moment.
- Spot the expansion patterns that hold across segments and turn them into cross-sell and upsell plays: the trigger, the message, the proof, and the asset a seller uses.
- Explain our commercial model in the customer’s terms, so buyers can see how what they use connects to what they get.
- Lead go-to-market planning for launches that span the portfolio, working with segment leads on the value proposition for each audience.
Win and learn in market
- Produce the strategic content that moves these conversations forward: first-call decks, value maps, discovery frameworks, ROI stories, objection handling and sales plays.
- Partner with Product, Product Marketing, GTM & Enablement teams to turn the strongest narratives into field tools sellers can find and use without asking.
- Turn churn, win-loss, field feedback and competitive signal into sharper positioning, and measure what reflects business health rather than activity.
We're looking for candidate who have:
- 8+ years in product, solutions, industry, or B2B enterprise technology marketing.
- Experience building something from nothing: a new proposition, segment or business line where there was no playbook.
- Positioning that changes how customers and sellers see a problem, and connects many capabilities into one value story.
- Experience designing lifecycle campaigns or expansion programmes where you owned the messaging and mechanics.
- Exceptional writing and editorial judgment. You can write crisp headlines, persuasive narratives, practical sales content, and executive-level messaging; you know the difference between jargon and precision.
- A collaborative self-starter, comfortable driving ambiguous, multi-stakeholder work forward across Product, Sales, technical and revenue teams, and senior leaders.
You enjoy connecting many products into one story more than marketing a single product in isolation. You build from first principles and create structure where none exists. You write with precision, build for repeatability rather than one-off requests, and care about the quality of what reaches customers and the field. You know when to go deep and when to simplify, and help raise the standard of the work around you.
AI at Chainalysis
AI is not a feature at Chainalysis - it is a new way of working. One that turns instructions into work done, and helps us move faster than the threats we're built to counter, and we expect our employees to take ownership of the output and ensure quality. As the world's most trusted blockchain analytics platform, Chainalysis sits at a rare intersection of proprietary data, regulatory relationships and crypto expertise that makes it uniquely placed to shape and lead the next era of AI-driven intelligence - and we expect everyone here, regardless of role, to be an active part of it.
AI fluency is tied directly to how we measure performance and how we plan to win. There is no substitute for your own curiosity. We provide the tools, workflows, and space to experiment - but the expectation is that you develop these capabilities yourself, bring ideas, and collaborate across teams to reinvent the way work gets done. We are not using AI to do less. We are using it to do what was never possible before.
