Product Marketing Manager, Lending Product Line

Shine is the financial copilot for entrepreneurs and small business owners.

Founded by serial entrepreneurs Rico Andersen and Martin Hegelund, Shine is a leading European fintech unicorn on a mission to restore the joy of running a business, by ending wasted time on financial admin. Shine offers a connected solution for invoicing, accounting, payroll, business accounts, payments, and financing, meaning business owners can focus their energy on growing a healthy business, not held back by manual admin.

Part of something bigger

Today we're part of Cegid, a European leader in cloud software for finance and accounting. Together we're building Europe's leading financial copilot for small businesses and their accountants.

Shine already supports more than 400,000 small businesses. As part of Cegid, we now reach over one million small businesses and 15,000 accountants across Europe.

We're a multicultural team working from France, Germany, Denmark and the Netherlands, contributing to a wider European network that spans Spain, Portugal.

📍 Based in Paris, with possibility of remote working days several times a week.

What will bring

Just as we respect our customers' time, we respect yours. Your experience with Shine and Cegid should feel simple, transparent and genuinely supportive.

If this sounds like somewhere you want to grow, we'd love to hear from you.

The Product Marketing Team Structure at Shine

Our PMM team works across product domains and countries, and is divided into two complementary roles:

This role is the Core PMM for Lending product line, reporting to the Product Marketing Director. You'll be the product-side counterpart of the Lending squads, and work hand in hand with the Market PMMs, who bring local insight and execution while you bring the cross-market strategy and narrative.

Your role as a Senior Product Marketing Manager, Lending Product Line at Shine

We're looking for a Core PMM to own how Lending is positioned, launched and grown across every market where Shine operates (France, Germany, Netherlands, Denmark, Spain, Portugal).

You'll be the domain expert: you know the product, the category and what the best players ship, in Europe and beyond. You'll shape what we build from discovery, and turn complex mechanisms into simple benefits that every market can use.

Most PMM roles inherit an established product and market. This one asks you to build the playbook as the product line itself is still taking shape — defining how a regulated, trust-sensitive product like lending gets positioned and sold across four different markets with different regulatory regimes, competitors, and customer expectations, without diluting a single global narrative.