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ОБЩЕСТВО С ОГРАНИЧЕННОЙ ОТВЕТСТВЕННОСТЬЮ "ЦЕНТР НАЦИОНАЛЬНЫХ ИНТЕЛЛЕКТУАЛЬНЫХ СИСТЕМ" ИНН: 9704271170
описание
A 2h deep dive meeting in our office in Amsterdam to highlight your skills and give you a hands-on feel for the role
Shine provides a connected financial solution for entrepreneurs and small businesses, covering invoicing, accounting, payroll, business accounts, payments, and financing. It is part of Cegid, a European cloud software company focused on finance and accounting.
задачи
Size the market, track trends and competitors, maintain differentiators and pricing benchmarks, and turn insights into recommendations
Lead customer research in the Netherlands using in-app feedback, surveys, interviews, behavioural data, and input from Customer Success and Sales; identify underserved segments and use cases
Size and prioritise new opportunities in local and global contexts, and partner with Product Managers on market-specific discovery
Localise global positioning and messaging for the Dutch market, define proof points and competitive angles, shape plan differentiation and upsell triggers, and execute go-to-market launches, campaigns, and messaging
Own the product’s presence in the Dutch market across the website, activation flows, in-app messaging, and onboarding; drive adoption, retention, and feature awareness with accountability for outcomes
Equip Sales and Customer Success with messaging guides, competitive battlecards, objection-handling frameworks, and launch briefings
требования
3–6 Years of Product Marketing experience
Experience with digital or SaaS products
Experience leading product or feature launches end to end, from initial insight to live release
Ability to explain complex technical topics through clear, creative stories
Strong collaboration and communication skills across Product, Sales, Marketing, and other teams
Ability to set KPIs, track performance, and adjust approaches based on data
Ability to shape pricing, packaging, and value propositions
Fluent English and Dutch (C1/C2)
Experience using AI tools such as ChatGPT or Claude and curiosity about exploring their capabilities
условия
The role is located in Amsterdam, with the possibility of two remote working days per week
The recruitment process includes a 45-minute call, a 30-minute interview, a 2-hour in-office deep dive, and a soft skills interview based on personality assessments, followed by a team introduction
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