Performance marketing manager in fintech

Shine is the financial copilot for entrepreneurs and small business owners. Shine offers a connected solution for invoicing, accounting, payroll, business accounts, payments, and financing, meaning business owners can focus their energy on growing a healthy business, not held back by manual admin. We are looking for a commercially minded Senior Performance Marketing Manager to own and accelerate customer acquisition growth for Shine.

• Own the acquisition growth roadmap, translating business targets into clear growth priorities, hypotheses and experiments.
• Understand the complete customer journey from demand → acquisition → sign-up → activation → subscription → revenue, rather than optimising individual channels in isolation.
• Identify the biggest constraints to growth and determine which levers should be prioritised.
• Balance customer volume, customer quality and acquisition efficiency.
• Connect marketing KPIs to downstream commercial outcomes and continuously challenge whether acquisition activity is genuinely moving the business forward.
• Participate actively in the commercial trading rhythm, bringing clear performance context, diagnosis and actions.
• Own performance strategy, budget allocation, channel mix, targets and measurement.
• Lead and challenge external agencies rather than simply managing their output.
• Hold agencies accountable for commercial outcomes, experimentation velocity and quality of thinking.
• Be technically strong enough to interrogate campaign structure, targeting, bidding, tracking and optimisation—and get hands-on when required.
• Continually assess whether the channel mix and acquisition playbook remain fit for purpose.
• Develop structured hypotheses around customer problems, audiences, propositions, messaging, hooks and creative concepts.
• Build a high-velocity testing roadmap across channels.
• Work closely with Brand, Product Marketing and creative partners to translate customer insight into performance creative.
• Understand why creative wins and systematically turn those learnings into the next generation of tests.
• Own a structured growth experimentation roadmap beyond media optimisation.
• Develop and test offers, propositions, incentives and other conversion levers.
• Build hypotheses from customer behaviour and funnel performance rather than relying solely on channel data.
• Establish clear test design, success criteria and learning loops.
• Scale successful experiments and rapidly stop activity that does not create sufficient commercial value.
• Identify friction and conversion opportunities across landing pages, sign-up and onboarding journeys.
• Work cross-functionally with Product, UX, CRM and other teams to improve conversion.
• Ensure strong message → ad → landing page → product journey continuity.
• Build and prioritise a CRO roadmap based on commercial impact.
• Diagnose where customers are dropping out of the journey and mobilise the relevant teams to address it.

• Strong track record in growth / performance marketing within a digital, PLG, SaaS or fintech business.
• Deep hands-on expertise in Google/Search and Meta.
• Experience managing meaningful performance-marketing budgets and external agencies.
• Evidence of improving commercial outcomes, not simply platform metrics.
• Strong understanding of full-funnel growth and how acquisition connects to activation, conversion and revenue.
• Experience working with creative testing, messaging and proposition development.
• Strong understanding of landing-page optimisation and CRO.
• Experience developing and testing offers.
• Strong analytical capability and comfortable diagnosing funnel performance.
• Understanding of attribution, first-party data, event tracking and measurement.
• Experience designing and running structured growth experiments.
• Commercial understanding of CAC, conversion, payback and customer economics.
• Able to influence Product, Brand, CRM, Analytics and other teams without direct management authority.
• Comfortable challenging agencies and senior stakeholders with evidence.
• High ownership and capable of operating independently.
• Fluency in both English & German (B2 and/or above) is required.
• Execution focused: able to move from diagnosis → hypothesis → experiment → learning → scale.
• Будет плюсом: B2B SaaS / fintech experience; Experience in a product-led growth (PLG) environment; Experience optimising towards downstream customer quality rather than lead volume alone; Experience building or improving first-party measurement and attribution infrastructure; Experience across emerging acquisition channels such as TikTok and YouTube; Experience operating within a cross-functional weekly commercial / growth trading cadence

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