Product marketing manager

Shine is the financial copilot for entrepreneurs and small business owners. Founded by serial entrepreneurs Rico Andersen and Martin Hegelund, Shine is a leading European fintech unicorn on a mission to restore the joy of running a business, by ending wasted time on financial admin. Shine offers a connected solution for invoicing, accounting, payroll, business accounts, payments, and financing, meaning business owners can focus their energy on growing a healthy business, not held back by manual admin.

• Size the market, track trends, and continuously monitor the German competitive landscape and global challengers as early-signal proxies. Keep positioning differentiators and pricing benchmarks up to date and turn insights into clear, actionable recommendations.
• Own the ongoing research rhythm in Germany – from in-app feedback and surveys to user interviews, behavioural data, and CS/Sales debriefs. Use these insights to identify underserved segments and unaddressed use cases.
• Quantify new opportunities in a local and global context, surface the most relevant signals for roadmap prioritisation, and partner with PMs on discovery work where market specifics shape what gets built.
• Localise global positioning, messaging, and product narrative for the German market. Define segment-specific proof points and competitive angles, shape plan differentiation, value per tier, and upsell triggers, and lead in-market GTM execution for launches, campaigns, and messaging rollouts with hands-on ownership.
• Own the product journey from first impression to ongoing engagement: website presence, activation flows, in-app messaging, and onboarding. Drive adoption, retention, and feature awareness tied to usage milestones and be accountable for market-level outcomes.
• Equip local Sales and CS with sharp, practical enablement: messaging guides, competitive battlecards, objection-handling frameworks, and focused launch briefings that lead to better customer conversations.

• You have 6-8 years of experience in Product Marketing.
• You’re strong on market and customer insight: you can size a market, track competitors, run interviews or surveys, read dashboards – and turn all of that into sharp positioning and segment-specific value propositions.
• You know how to run launches end to end: messaging, channels, campaigns, internal enablement – and you keep Product, Sales, Marketing and Support aligned along the way.
• You’re commercially minded and comfortable working with pricing and packaging, including value-based pricing, willingness-to-pay, and tiered plans.
• You don’t just understand AI – you build with it. You have hands-on experience creating agents, automating workflows, and using AI to do work that would normally need more people.
• You communicate fluently in English and German (C.1 / C.2 level)
• Будет плюсом: Bonus points for experience in fintech, accounting software, or B2SMB SaaS

• Условий в вакансии нет