product marketing manager

Alasco builds an AI platform for the real estate industry, designed for a time when AI is fundamentally changing how decisions are made. The platform serves several hundred customers and helps improve investment and construction decisions.

• Develop the product narrative and differentiated positioning for target personas and ICPs, using customers’ language
• Plan and manage launch, upsell, and adoption campaigns throughout the product lifecycle; develop and implement customer communications, measure their impact, and feed insights back into the process
• Create sales and training materials, conduct training sessions, and prepare the go-to-market organization to win deals
• Engage directly with customers and buyers to identify pain points and decision factors and test messaging
• Gather market insights, competitor positioning, and knowledge from customer-facing and product teams, turning them into practical playbooks and narratives
• Work with teams to define the customer journey from first contact through ongoing use
• Identify customer outcomes and develop testimonials, case studies, and reference cases

• 5+ Years of experience in B2B SaaS in product marketing, sales enablement, launch management, or a comparable role
• Customer-centric product mindset; able to connect product features with customer needs and communicate with both buyers and sellers
• A clear methodology for translating concepts into practical, work-related skills
• Comfortable working cross-functionally with product managers, RevOps, and go-to-market teams
• Curious and innovation-driven, with experience using AI tools to accelerate work and automate routine tasks
• Fluent in German and English
• Будет плюсом: Knowledge of real estate, construction, or related financial processes; experience with AI-first transformations

• VSOP participation in the company’s long-term success
• €2,000 Annual learning budget and three professional development days
• 28 Vacation days per year
• €40 Monthly allowance for Navit or Wellpass
• On-site interview includes an assignment