Product marketing manager in sports medicine

As Senior Product Manager (m/f/d) Sports Medicine DACH, you will be responsible for implementing the marketing strategy for the Sports Medicine product area in Germany, Switzerland and Austria. The position combines strategic marketing, customer and competitor analyses, portfolio management and commercial execution to promote sustainable growth, strengthen the value proposition and support sales success across the region. You will report directly to the Senior Manager Product Marketing Sports Medicine Europe and be part of our European marketing team.

• Develop and implement the marketing strategy for the Sports Medicine portfolio in the DACH region.
• Take responsibility for marketing planning, product launches and commercialization activities to achieve business objectives.
• Analyze market, customer and competitor data to identify growth opportunities and derive strategic actions.
• Develop positioning, segmentation and go-to-market strategies for the portfolio.
• Build and maintain sustainable relationships with customers, Key Opinion Leaders (KOLs) and other relevant stakeholders.
• Work closely with Sales to develop effective customer approaches, sales strategies and commercialization concepts.
• Plan and deliver product and sales training to strengthen commercial and clinical expertise.
• Take responsibility for pricing, budget planning, forecasts and business cases.
• Work with Supply Chain and other cross-functional teams to manage the product lifecycle and portfolio development.
• Define relevant KPIs and analyze and optimize the effectiveness of marketing activities and product launches.

• Bachelor's degree in business administration, economics, engineering or a comparable field of study, ideally with a focus on marketing or sales.
• At least 6 years of relevant professional experience, including at least 3 years in medical device sales or marketing.
• Strong strategic, analytical and commercial skills, as well as the ability to translate market, customer and competitor information into specific recommendations for action.
• Strong communication, presentation and stakeholder management skills, as well as experience working in complex matrix organizations.
• Experience managing multiple projects and priorities in parallel, and a structured, self-directed and solution-oriented approach to work.
• Fluent German and English (at least C1).
• Proficiency in Microsoft Office.
• Будет плюсом: MBA or comparable advanced degree; Proven experience developing and implementing marketing strategies, annual marketing plans, product launches or commercialization initiatives; Experience in Sports Medicine or a comparable orthopedic portfolio; Professional experience in international structures and matrix organizations

• The role can be performed from a home office anywhere in Germany.
• Travel may account for approximately 50% of the role (e.g. customer visits with Sales, European meetings, congresses, trade fairs, visits to the commercial site in Duisburg).
• Duisburg/field-based, 40 hours: €72,900–€121,500 EUR annually.
• In addition to base salary, this role may be eligible for incentive compensation (such as bonus and/or commissions where applicable), along with Stryker's comprehensive benefits package.