product marketing manager in AI GTM strategy

Smartsheet helps teams manage work and scale solutions through a work management platform that combines human collaboration with AI agents, automation, organizational intelligence, and agentic workflows.

• Execute the regional activation of Smartsheet's global AI narrative across EMEA field teams, adapting messaging for market maturity, regulatory context, and competitive dynamics;
• Develop EMEA-specific AI positioning guides addressing data sovereignty, GDPR implications, and compliance-sensitive adoption paths;
• Maintain an understanding of regional differences across UK&I, DACH, Nordics, France, and Southern Europe, and adjust field guidance accordingly;
• Translate global enablement packages into regionally relevant, sales-ready formats;
• Partner with Sales Enablement to deliver AI-specific training sessions, certifications, and deal support;
• Build and maintain the EMEA AI content suite in Smartsheet’s Highspot platform;
• Track enablement adoption through Gong keyword usage, Highspot engagement, and field feedback;
• Support go-to-market activation for Smartsheet's MCP platform, including multi-connector capabilities, partner integrations, and agentic workflow positioning;
• Develop EMEA-specific MCP use-case content connected to European workflow patterns, integration ecosystems, and buyer priorities;
• Partner with EMEA partner teams to align AI and MCP messaging with regional channel and technology alliance strategies;
• Develop and deliver regional AI activation programs that help customers move from initial AI feature adoption to embedded organizational intelligence workflows;
• Partner with EMEA Customer Success to build AI-specific customer engagement frameworks, including readiness assessments, use-case workshops, and adoption milestone tracking;
• Source and develop EMEA customer proof points, case studies, and reference stories demonstrating AI-driven business outcomes;
• Maintain competitive intelligence on AI positioning from competitors active in EMEA markets;
• Develop EMEA-specific competitive battle cards and objection-handling guides;
• Provide regular competitive briefings to EMEA field leadership;
• Support Smartsheet's AI thought leadership presence at EMEA industry events, analyst briefings, and regional marketing campaigns;
• Develop regionally relevant AI content, including blog posts, webinar scripts, and event presentations;
• Partner with EMEA demand generation to integrate AI messaging into regional campaign strategy and execution;
• Accelerate EMEA pipeline influenced by AI positioning;
• Improve EMEA win rates in competitive deals where AI capabilities are a decision factor;
• Drive AI-led expansion within the EMEA installed base;
• Build Smartsheet's regional brand as an AI leader in the European enterprise work management market;
• Perform other duties as assigned.

• 8+ Years of experience in product marketing, solutions marketing, or GTM strategy in a B2B SaaS environment, with meaningful experience in or supporting EMEA markets;
• Experience translating global product narratives into regionally activated field content and sales enablement for European enterprise audiences;
• Working knowledge of AI and automation concepts sufficient to engage with technical buyers, solution engineers, and product teams;
• Familiarity with GDPR, the AI Act, and European data residency considerations for enterprise AI adoption;
• Strong writing and messaging skills for turning complex AI capabilities into clear, buyer-resonant value claims;
• Comfortable working with Sales, Customer Success, and field teams across multiple EMEA sub-regions;
• Proactive and self-directed, with the ability to structure complex, fast-moving environments and manage multiple high-stakes relationships;
• Experience with competitive intelligence and maintaining actionable competitive views;
• Bachelor's degree or equivalent experience;
• Fluent English;
• Ability to work in the UK on an ongoing basis.

• Employer-paid private medical and dental insurance; family members can be added at additional cost;
• Monthly pension contributions;
• Monthly stipend for work and productivity;
• 25 Days of paid holiday, bank holidays, and a Flexible Time Away Program;
• 20 Weeks of fully paid maternity leave;
• 12 Weeks of fully paid paternity/adoption leave;
• One paid volunteer day;
• Professional growth opportunities, including access to Udemy online courses;
• Company-funded counseling membership, salary sacrifice options, and a personal Smartsheet account;
• Teleworking options from any registered location in the UK, depending on the role.