marketing specialist

SOFTSWISS provides leading iGaming software solutions.

• Design and optimize lifecycle journeys across the B2B funnel, including welcome, nurture, re-engagement, event, and sales enablement campaigns;
• Build segmentation models and lead scoring to improve personalization and sales handoff;
• Launch targeted ABM email campaigns and automated nurture programs around lead magnets, webinars, and industry events;
• Manage HubSpot Enterprise, Customer io, CRM integrations, and marketing automation workflows;
• Own email deliverability, domain reputation, authentication, and list hygiene;
• Measure campaign performance through pipeline reporting, A/B testing, and lifecycle analytics while ensuring GDPR compliance.

• 5+ Years of experience in email or lifecycle marketing, including B2B environments with long sales cycles;
• Hands-on expertise with HubSpot Enterprise and/or Customer io;
• Strong understanding of MQL, SAL, SQL, lead scoring, attribution, and marketing-to-sales processes;
• Experience with email deliverability, HTML/CSS email editing, and campaign analytics;
• Russian language B2 or higher;
• English language B2 or higher;
• Nice to have: B2B iGaming, SaaS, or fintech experience, experience with ABM and enrichment tools such as Clearbit, Apollo, Cognism, or Breeze Intelligence, knowledge of SQL, AI tools, or multilingual lifecycle campaigns.

• Private health insurance;
• Sports benefits;
• Comprehensive Mental Health Program;
• Free English lessons (online);
• Local language courses;
• Paid time off;
• Maternity leave support;
• Referral program rewards;
• Upskilling, internal workshops, and participation in professional conferences and corporate events.