Product marketing manager for HCM solutions

ADP is a comprehensive provider of cloud-based human capital management (HCM) solutions that unite HR, payroll and workforce management, and a global leader in business outsourcing services, analytics, and compliance expertise. The international market is an important contributor to ADP’s global growth strategy.

• Develop messaging and content: create compelling messaging that communicates the product's value proposition to the target audience.
• Develop content such as product videos, demos, whitepapers, and case studies that help educate and persuade potential customers.
• Collaborate with cross-functional teams: work closely with product development, product managers, sales teams, and other stakeholders to ensure that the product messaging is consistent across all channels.
• Work closely with the sales team to create sales enablement materials and ensure that they are trained to effectively sell the product.
• Manage conflicting priorities effectively and communicate regularly to the stakeholders the status of the ongoing activities.
• Work with other marketing functions on events, campaigns and other marketing activities of product related content and sales tools
• Launch and promote the product: Create and execute go-to-market strategies to launch and promote the product including developing marketing campaigns, creating product collateral, and collaborating on events and webinars.
• Analyze and optimize: Analyze performance of product marketing assets and use data insights to optimize future product marketing strategies.
• Monitor key performance indicators (KPIs) such as product adoption, revenue, and customer feedback to measure the success of the product marketing efforts.
• Work with regional sales, customer success teams and other stakeholders to identify customer and partners use cases and capture these into compelling content, collaborate with the marketing teams to reflect the product value into written case studies, blogs, customer win press releases and clients and partners’ events.
• Evangelize ADP’s value proposition with customers, partners, press and via social media and promote ADP’s thought leadership and brands
• Conduct market research: deeply understand the market, competition, and target audience.
• Conduct market research to gather insights and data that inform product positioning and marketing strategies.

• A bachelor's degree in marketing, business, computer science or a related field
• Minimum 1 year of experience in product marketing in an enterprise B2B or SaaS environment.
• Experience in HCM is a key competency.
• Marketing expertise: an experienced product marketer with a strong understanding of product marketing principles and tactics, including market research, segmentation, positioning, messaging, and branding.
• Product knowledge: understanding of the HCM industry highly valued.
• Content creation skills: versed at turning raw positioning documents into compelling product narratives and value-based messaging.
• Communication skills: Excellent communication skills, both written and verbal.
• Strong analytical and synthesizing skills to translate technical content into compelling, value-based messages.
• Demonstrated ability to articulate a product value proposition and create compelling messaging that resonates with the target audience.
• Excellent presentation skills are essential.
• Analytical skills: highly skilled at analyzing data and making data-driven decisions.
• Deep comfort with metrics and KPIs, and able to use tools CRM, marketing automation and BI tools.
• Collaboration skills: Work closely with cross-functional teams, including product development, product managers, sales teams, and designers.
• Ability to build strong relationships and communicate effectively with all stakeholders.
• Creativity: be creative and innovative, constantly coming up with new and effective ways to promote the product and engage the target audience.
• Project management skills: Ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines in a high activity, dynamic environment.
• Penchant for delivering on time with high attention to detail and quality.
• Demonstrated ability to work individually on projects while collaborating with and supporting other team members.
• Behavioural characteristics: intellectually curious, passionately persistent, resilient and tenacious - always learning and bravely tackling new challenges.
• Technical competencies: Salesforce, Microsoft 365, Google Analytics, Workfront, LinkedIn.
• Language skills: English Fluent.
• Must be able to travel across regions.
• Будет плюсом: MBA or Master Degree preferred; Other languages appreciated; Other MarTech, content creation or productivity tools considered an advantage

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