product marketing manager for B2C subscription SaaS

The company is a profitable, self-funded B2C subscription SaaS business founded in France. It has evolved from a browser-based product into a high-scale mobile subscription business generating approximately $1M in monthly revenue, primarily serving the US market. Its lean, AI-driven team focuses on monetization and unit economics.

• Optimize onboarding funnels, quizzes, paywalls, and subscription flows
• Increase ARPU/RPU and improve monetization performance
• Launch and analyze A/B tests and experimentation initiatives
• Improve conversion, retention, and subscription metrics
• Collaborate with creatives, product, analytics, and founders
• Develop and test pricing, offers, and monetization hypotheses
• Analyze funnel performance and identify revenue growth opportunities
• Work with acquisition and billing teams to improve overall unit economics

• At least 5 years of relevant experience
• Hands-on experience with mobile apps and subscription monetization, quiz-based funnels and paywalls, onboarding optimization, A/B testing and experimentation, ARPU/LTV/conversion optimization, and data-driven product growth
• Active daily use of AI tools and agents is required
• Must personally own and improve funnels and quiz-based onboarding flows, paywalls and subscription conversion, monetization mechanics and pricing hypotheses, A/B testing processes, and ARPU and revenue-per-user metrics
• Candidates with brand marketing, B2B SaaS product marketing, content/lifecycle CRM, agency-only, people-management disconnected from execution, or strategy-only backgrounds are not a fit. The role is not suitable for those seeking a stable 9-to-5 routine
• Будет плюсом: experience with B2C subscription SaaS, mobile subscription products and consumer apps, high-scale consumer monetization environments, fast-paced high-ownership product companies, Web to Wave or similar funnel/paywall platforms

• Full-time commitment; no side projects
• Flexible schedule starting from approximately 9:00 AM local time
• B2B contract
• Competitive compensation discussed individually, plus a strong performance-based bonus structure
• Eastern Europe preferred
• Start ASAP
• Paid one-day test task using real data under NDA