product marketing manager for B2B SaaS

Payhawk is a global spend management solution for scaling businesses. It combines company cards, reimbursable expenses, and accounts payable in a single product, helping finance teams control and automate company spending at scale.

• Become an expert on buying audiences, including customers and personas;
• Build market expertise around the product, competitor strengths and weaknesses, target audience pain points, and the technology ecosystem;
• Provide Sales and Marketing teams with clarity on Payhawk’s value for its buying audience;
• Oversee the creation and optimization of product positioning, value propositions, and messaging;
• Collaborate with Marketing and Sales Enablement to produce campaigns and content across the customer lifecycle;
• Partner with Product to define product strategy and roadmap based on market and sales insights;
• Partner with Product on Design Sprints to research and plan go-to-market propositions for new features;
• Lead the creation and maintenance of competitive enablement for Sales and Product teams;
• Oversee goals, strategy, and execution for new product and feature launches;
• Connect Product and Commercial teams to ensure shared understanding and strategic alignment;
• Track, measure, and continuously iterate across win rate, deal velocity, pipeline, adoption, and expansion.

• Have 2+ years of B2B product marketing or equivalent experience;
• Have experience in B2B SaaS and/or a high-growth startup environment;
• Demonstrate strong writing, storytelling, and live enablement skills;
• Transform complicated concepts into clear and engaging content, including white papers, web pages, videos, ROI calculators, and presentations;
• Leverage advanced AI tools for content generation, rapid messaging optimization, and market intelligence analysis;
• Make analytical, data-driven, and customer-focused decisions;
• Nice to have: B2B SaaS experience, high-growth startup experience.

• Flexible working hours;
• 30 Days of paid holiday leave;
• Payhawk company card;
• Monthly travel allowance;
• Health insurance;
• Fitness membership;
• Competitive compensation package;
• Regular team-wide events;
• Exchange program to offices in London, Paris, Berlin, Barcelona, and Sofia;
• Visa sponsorship is not provided; candidates must prove eligibility to work in the country where they apply.