product marketing manager spend management

Payhawk is a global spend management solution for scaling businesses. Headquartered in London, it combines company cards, reimbursable expenses, and accounts payable in a single product that helps finance teams control and automate company spending at scale.

• Lead the creation and optimisation of a global cross-functional GTM Pod strategy focused on growing a specific product area;
• Become an expert on the buying audience, including customers and personas;
• Develop market expertise covering competitor strengths and weaknesses, target audience pain points, and the tech ecosystem;
• Provide Sales and Marketing teams with clarity on Payhawk’s value for the buying audience;
• Oversee the creation, rollout, and iteration of product positioning, value propositions, and messaging;
• Collaborate with Marketing and Sales Enablement to produce campaigns and content across the customer lifecycle;
• Partner with Product to define product strategy and roadmap based on market and sales insights;
• Partner with Product on Design Sprints to research and plan go-to-market propositions for new features;
• Lead the creation and maintenance of competitive enablement for Sales and Product teams;
• Oversee goals, strategy, and execution for new product and feature launches;
• Connect Product and Commercial teams to ensure shared understanding and strategic alignment;
• Track, measure, and continuously iterate across win rate, deal velocity, pipeline, adoption, and expansion;
• Strategically lead a team of marketing experts.

• 2+ Years of B2B product marketing or equivalent experience;
• Strong B2B SaaS and/or high-growth startup experience;
• Excellent communication skills with deep expertise in writing, storytelling, and live enablement;
• Proven track record of transforming complex concepts into clear and engaging content, including white papers, web pages, videos, ROI calculators, and presentations;
• Proven ability to use advanced AI tools for content generation, rapid messaging optimisation, and market intelligence analysis;
• Analytical, data-driven, and customer-focused decision-making;
• Humble, ambitious, and eager to make an impact;
• Nice to have: Experience in B2B SaaS and/or a high-growth startup environment.

• Flexible working hours;
• 30 Days holiday paid leave;
• Payhawk company card;
• Monthly travel allowance;
• Health insurance;
• Fitness membership;
• Competitive compensation package;
• Regular team-wide events;
• Exchange program to another one of our offices (London, Paris, Amsterdam, Barcelona, Munich, Sofia);
• Unfortunately, visa sponsorship is not provided; candidates must provide proof of their eligibility to work in the country they apply for.