Product Marketing Manager

Iubenda provides compliance solutions that help businesses build trust and grow. The company specializes in privacy technology, assisting over 110,000 organizations worldwide in managing their digital compliance requirements.

• Define product positioning and messaging to ensure selling points are relevant and customer-driven;
• Own the product-led growth strategy, defining priorities and long-term direction;
• Lead go-to-market planning and execution for new features from announcement to launch;
• Develop use cases grounded in real customer needs and translate them into compelling narratives;
• Conduct market research and competitive intelligence to inform strategy;
• Drive sales enablement by creating materials and supporting the Sales team with knowledge and tools;
• Track and report on growth-related goals and identify areas for improvement.

• Minimum 5 years of experience in Product Marketing;
• Strong experience in positioning technical SaaS features, from customer needs analysis to GTM execution;
• Solid understanding of software development dynamics, SaaS functionalities, and metrics;
• Proactive mindset with a drive to contribute to company growth;
• Strong interpersonal and communication skills with the ability to work across cross-functional teams;
• Fluent English;
• Nice to have: Previous experience in start-up and scale-up environments, background in martech or legal tech, familiarity with marketing tools.

• Yearly flex budget of up to 1 000€ for health coverage, meal vouchers, childcare, learning, or fitness;
• Fully paid annual week-long company retreats;
• Work equipment supply scheme;
• Collaborative, multicultural environment.