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описание
A test assignment
Readymag is a design tool for creating websites, landing pages, portfolios, magazines, editorials, and presentations. It operates as a fully distributed team with an international user community and client-oriented service.
задачи
Develop and execute a media relations strategy targeting design and tech press over a 6-month engagement;
Translate Readymag feature releases and product updates into story angles and pitch them proactively to relevant journalists and editors;
Build and maintain relationships with editors, journalists, and contributors across design and technology media;
Write and edit press materials, including story pitches, backgrounders, founder quotes, and narrative briefs, reflecting Readymag's voice as an independent, design-driven platform;
Identify and pursue longer-lead feature opportunities, including profiles, industry trend pieces, and comparative coverage where Readymag has a credible editorial angle;
Track coverage, report on outcomes, and iterate on messaging based on what resonates with different outlets.
требования
5+ Years of experience in public relations, media relations, or communications, ideally within design, creative, or tech industries;
Established network of contacts at design and tech media outlets, including editors, journalists, and contributors;
Deep understanding of the web design and graphic design industry, including its tools, culture, discourse, and key figures;
Proven track record of placing organic feature stories, not just press mentions, in relevant media;
Strong editorial instincts and ability to identify the story angle in a product update and shape it into a resonant pitch;
Excellent writing skills and ability to independently produce compelling press materials, story narratives, and pitches;
Familiarity with the independent software space and what differentiates it from VC-funded product culture;
Excellent communication skills.
условия
6-Month collaboration under a service agreement;
Regular overlap with GMT+1 business hours on weekdays is expected;
Test assignment is included in the selection process.