performance video creative for crypto platform

Payward builds a globally accessible financial infrastructure platform to advance an open, global financial system. Kraken is a crypto platform offering spot trading, margin, futures, staking, and OTC services to individual investors and institutional clients. Its Consumer Creative & Design team creates performance advertising, design, motion, AI video, and web assets for Kraken Consumer and Krak.

*Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ

• Own paid video for Kraken Consumer across product launches, campaigns, promotions, and always-on activity
• Build video for Meta, TikTok, YouTube, LinkedIn, Reddit, and X, adapting it to each platform’s specifications and native style
• Concept and edit performance videos into complete cross-format campaign sets
• Produce AI-generated and AI-assisted video, maintain current tooling, and build reusable workflows
• Bring culturally timely, internet-native ideas to briefs, test experimental concepts alongside BAU work, and develop winning concepts into reusable creative pillars
• Version and localize video across markets, languages, formats, and regulatory requirements, managing roughly a dozen concurrent workstreams in a typical month
• Read creative test results, assess why variants performed well, and apply those insights to new hooks, concepts, and edits
• Create AI-assisted paid static assets when needed, following the team’s brand baselines
• Partner with Product Marketing, compliance, and regional teams to secure approvals while preserving the creative idea
• Maintain a high craft standard and organize files so others can build on them

• 5+ Years in performance video creative at a high-volume in-house team or performance agency
• Submit a portfolio with the application, primarily featuring paid video, the brief or objective, and results where shareable. Include two or three full video cuts, at least one AI-generated or AI-assisted piece with a note explaining the tooling and your contribution, and one tested concept with an explanation of the data and resulting changes
• Create video from concept through finished, sound-designed edit
• Demonstrate high-level command of generative AI video and image tools, with shipped work
• Show platform-native instincts across Meta, TikTok, and YouTube, and explain why an idea needs a different execution on each platform
• Have experience in a structured creative testing program; understand thumb-stop rate, hook rate, CTR, CVR, CPA, and ROAS; identify winners and translate results into creative decisions
• Demonstrate fluency in internet and meme culture, comedic instincts, and a sense of what may soon feel dated
• Work quickly without sacrificing quality, handling fast turnarounds, multiple review rounds, and late changes
• Work comfortably within regulatory constraints, including risk warnings, disclaimers, and market-specific requirements
• Write clear, value-first scripts and on-screen text without hype or jargon
• Applicants with criminal histories are considered in a manner consistent with the San Francisco Fair Chance Ordinance
• Будет плюсом: experience in fintech, crypto, gaming, or another regulated category

• Applicants may redact or remove age, date of birth, and educational attendance or graduation dates from their resumes
• Job-related skills or work-style assessments may be part of the hiring process; they assess role-related competencies, are applied consistently across candidates for similar positions, and are considered alongside experience and interviews rather than as the sole basis for employment decisions