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описание
Valona Intelligence is a global technology company and a Leader in the 2026 Gartner Magic Quadrant for Competitive and Market Intelligence Platforms. Its SaaS platform helps global enterprises understand changes in their markets and determine their next moves.
задачи
Own the demand generation channel strategy across LinkedIn, Google, and YouTube through hands-on optimisation;
Assess the current paid acquisition setup and decide how to improve it;
Manage specialist external support;
Run integrated campaigns, including audience definition, concepts, asset briefs, sequencing, budgets, and performance reviews;
Ensure campaign performance and contribution to go-to-market results are clearly understood;
Work hands-on with marketing automation tools such as HubSpot and Salesforce;
Connect marketing data so it is clean, reportable, and tied to pipeline;
Evaluate and implement tools for the existing marketing stack;
Train the team on relevant marketing technology;
Monitor new tooling and assess its practical value;
Analyse performance data across HubSpot, Salesforce, and paid channels;
Produce reporting that connects marketing activity to pipeline;
Make analysis and recommendations based on performance data;
Maintain reporting that provides a clear view of marketing performance and pipeline drivers;
Build and own the performance marketing function;
Develop and run the function independently.
требования
5+ Years of experience in B2B performance or growth marketing, ideally in SaaS or enterprise technology;
Hands-on experience running paid media campaigns across LinkedIn and Google;
Strong understanding of conversion tracking, attribution modelling, and improving data quality for advertising platforms;
Experience as a HubSpot power user;
Experience managing a HubSpot-Salesforce integration or a similar stack;
Ability to analyse full-funnel data across marketing and sales tools and create pipeline-connected reporting;
Experience evaluating and implementing marketing technology, including AI-based tools for campaign management or workflow efficiency;
Systems-oriented thinking and understanding of how data, channels, and tools connect;
Ability to identify weaknesses in marketing systems;
Clear communication with non-technical colleagues and management;
Ability to provide independent data analysis;
Ability to help colleagues build capability with new tooling.
условия
Competitive compensation package, including an 8% holiday allowance;
Performance bonus of up to 10% of gross salary;
Pension and bonus programme;
Budget for internal and external training;
Healthcare and local benefits;
Company dinners, BBQs, boat trips, and padel activities;
Choice of tools and devices, including selected AI tools;
Training, mentorship, and room to develop the performance marketing function;
The role is mostly in-office, around 3–5 days per week, due to client work;
Flexible hybrid working, with a preference for candidates based in or near Helsinki or Amsterdam.