growth marketing manager

Softr is an AI-native platform that enables users to build business applications and client portals without code, powering over one million builders worldwide.

• Design and scale demand generation strategies that feed directly into the sales pipeline across ABM, SEO, performance marketing, events and workshops, lifecycle marketing, and paid and organic campaigns;
• Build and refine target account lists using enrichment tools, intent signals, and creative data sourcing, and run personalized, signal-based campaigns to reach core audiences;
• Run experiments across demand channels to improve lead volume, quality, and conversion rates;
• Create content and partner with other marketing team members to ensure relevant content and live events drive engagement for sales motions, and distribute across email, social, and other channels;
• Work with the paid media agency to execute SEM and social ad campaigns that support the sales pipeline;
• Set up proper website tracking, routing, and workflows for the sales pipeline, create personalized landing pages, and run A/B tests to improve conversion rates;
• Measure the success of demand generation efforts across MQLs, PQLs, SQLs, pipeline, and revenue, and report results to leadership.

• Experience with horizontal, PLG-type SaaS companies, ideally helping early-stage companies scale acquisition channels and grow to Series B stage and beyond;
• Breadth across all areas of growth marketing, with depth in content and SEO, email and lifecycle marketing, website management and conversion rate optimizations, and marketing ops and analytics;
• Passion for no-code, automation, and the audience served;
• Excellent written and verbal communication skills for a 100% remote team environment;
• Problem-solving mindset to handle diverse customer needs on the fly;
• Customer-centric approach with experience building and maintaining relationships with complex, multi-geographical customers;
• High sense of urgency, ability to work with minimal supervision, strong organization, multitasking, decision-making skills, and effectiveness with ambiguity and change;
• Strategic and scrappy mindset with experience in hands-on execution, setting goals and budgets, prioritizing initiatives, and reporting on key metrics.

• Competitive salary and equity options;
• Fully remote and flexible work schedule;
• High ownership and zero bureaucracy in a lean team;
• Annual company retreat and team gatherings;
• Opportunity to build up sales motion from the ground up and work directly with founders and leadership team;
• Backed by investors like FirstMark Capital and prominent angel investors.