Performance-маркетолог

KoRo is a food company that delivers everyday feel-good deliciousness to customers by redefining food industry norms with a wide range of high-quality innovative products, ranging from natural foods like nut butters and dried fruit to clean label snacks and functional foods.

*Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ

• Take ownership of the performance of social paid channels, with a focus on Meta;
• Scale first orders through continuous optimization of creatives, audiences, campaign setups, and budget allocation;
• Own the social paid creative strategy from developing new creative angles and concepts to scaling successful creatives;
• Develop and implement structured creative testing frameworks, as well as build scalable processes for the continuous production, evaluation, and iteration of performance creatives;
• Create creative briefs, hooks, messaging approaches, UGC concepts, and testing ideas in close collaboration with creative, influencer, and content teams;
• Analyze campaign data, derive insights, and identify new growth levers to improve efficiency and new customer acquisition;
• Design and execute tests across the entire customer acquisition journey from creatives and audiences to campaign structures and placements;
• Collaborate closely with analytics, CRM, influencer, product, and country teams to continuously improve customer acquisition and marketing performance.

• At least 4 years of experience in building, managing, and scaling social paid campaigns, with a strong focus on Meta;
• Proven track record of scaling new customer growth in an e-commerce, DTC, or consumer-focused environment;
• Deep understanding of key performance metrics such as CAC, ROAS, CPO, conversion rate, and first orders, as well as their main growth drivers;
• Proven experience in developing performance creatives, creative briefs, UGC concepts, and structured creative testing frameworks;
• Strong analytical skills and experience working with large datasets and performance analysis;
• Good understanding of attribution, tracking, and modern measurement approaches;
• Hands-on mentality with high ownership, strong execution skills, and a proactive mindset;
• Based in Berlin or willing to relocate;
• Fluent in English (C1 or equivalent);
• Nice to have: German skills.

• Flexible working hours, hybrid work, and 20 days of workation;
• 28 Days of vacation, increasing by one additional day per year of tenure (capped at 30 days);
• Structured onboarding plan and dedicated development budget;
• MacBook and a fully equipped office setup with monitors and height-adjustable desks;
• Free snacks and barista coffee in the office, 20% discount in the KoRo Online-Shop, and exclusive perks with partner companies;
• Fully funded BVG ticket (Jobticket), subsidy for fitness membership, and company pension scheme via Ginkgo;
• Regular team events and company parties.