Performance-маркетолог

Viktor is an AI-native product experiencing rapid growth. The company focuses on building paid acquisition as a core discipline, with Meta serving as a primary channel for customer growth.

*Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ

• Own Meta end-to-end, including campaign structure, audience strategy, bidding, budget allocation, and creative testing;
• Run the creative engine by briefing, producing, shipping, and iterating on ad creative at high velocity;
• Set the experimentation cadence on Meta with weekly tests, clear hypotheses, and documented results;
• Manage measurement and attribution for the channel, including CAPI, pixel hygiene, conversion modeling, and view-through assumptions;
• Build and maintain the audience and creative library;
• Partner with the Head of Performance Marketing on budget and prioritization;
• Report weekly on spend, CAC, and pipeline contribution.

• 4–8 Years of experience in paid social with deep Meta expertise for B2B SaaS or AI;
• Proven track record as a direct media buyer at scale, managing serious media spend ($1M+/month);
• Experience running a high-velocity creative testing program;
• Strong attribution fluency, including CAPI, pixel implementation, and conversion modeling;
• Proficiency in data analysis and using BI tools;
• Documented experimentation practice;
• Operator-first mindset with daily experience in Ads Manager;
• AI-native daily workflow using tools like Claude and generative creative software;
• Founder mentality with the ability to build a channel from the ground up;
• Nice to have: Experience scaling paid social from zero at a Series A or B B2B SaaS, experience with AI or PLG products, experience building and running a creative production system without a full in-house team.

• Top-of-the-market salary;
• Ownership stake;
• Office role in Munich, New York, Dublin, or Warsaw.