Performance-маркетолог
генерация резюме под вакансию
сопроводительное письмо
описание
Salmon provides financial services and develops growing digital products.
*Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ
задачи
- Run paid acquisition for products across Meta, TikTok, Google, and other channels;
- Generate new concepts and collect creative references in the creative backlog;
- Own paid growth end-to-end, including decision-making on channels, creatives, and funnels;
- Collaborate with creative, product, web/SEO, and analytics teams to land campaigns;
- Maintain a structured experiment tracking system to ensure learnings compound across channels.
требования
- 5+ Years of hands-on experience in performance marketing, ideally in fintech, banking, or digital consumer services;
- Hands-on experience running and optimizing campaigns on Meta as the primary channel;
- Experience with other major acquisition platforms such as Google Ads, TikTok Ads, or Reddit Ads;
- Experience promoting mobile apps, including the web-to-app (W2A) model;
- Experience running performance as a continuous test loop: forming hypotheses, shipping variants, and drawing conclusions from data;
- Strong understanding of attribution, tracking, and analytics tools;
- Ability to analyze acquisition funnel data to identify performance issues;
- Hands-on experience with Google Analytics, Tableau, and AppsFlyer or similar platforms;
- English B2;
- Nice to have: Familiarity with the Philippine market.
условия
- No conditions specified
навыки
Если просят войти через iCloud, отправить коды из SMS, запустить код, что-то установить, перевести деньги или сделать что угодно, связанное с деньгами, не соглашайтесь: это признаки мошенничества.