Performance marketing manager in retail

For our Client, an international organization in the Retail/E-commerce industry, we are looking for a Performance Marketing Manager.

• Coordinate and continuously optimize paid activities across all key channels (including Performance Max, Paid Social, Programmatic, Display).
• Create and implement a performance marketing strategy, optimally allocate the budget (several dozen million PLN), and maximize efficiency metrics (ROAS, POAS, MER, CMER).
• Directly manage a small team of Performance specialists, support their development and motivation, and participate in recruitment processes.
• Develop e-commerce analytics, test new solutions, and implement appropriate attribution models.
• Work closely with the e-commerce team (including SEO), international Digital Marketing structures (matrix), and external partners (media agency, publishers).

• At least 5–7 years of experience in Performance Marketing/Digital Acquisition, including at least 2–3 years in a leadership position (managing people and budgets).
• A proven track record of managing complex, multichannel sales campaigns with budgets exceeding 10–20 million PLN.
• Expert knowledge of Paid Search & Shopping (Google Ads - Performance Max, Merchant Center, Bing Ads), Paid Social (Meta Ads, TikTok Ads, LinkedIn Ads), Programmatic & Display (DV360, Criteo, RTB House), Affiliate & Comparison (Awin, Convertiser, Ceneo, Skąpiec).
• Knowledge of SEO - understanding of SEO's strategic impact on e-commerce.
• Very good knowledge of Google Analytics 4 (GA4), BigQuery, Looker Studio/Power BI, and practical knowledge of attribution models and Server-Side Tracking/CAPI implementations.
• Knowledge of product feed management tools (e.g. ChannelEngine, Feedink) and Marketing Automation/CDP platforms.
• A results-oriented mindset (Commercial Mindset) - in-depth understanding of business and financial metrics (P&L, margins, CAC, LTV) in the retail industry.
• Ability to motivate, build competencies, and effectively lead an in-house team.
• Ability to set and enforce KPIs, negotiate terms, and audit the work of media agencies and performance agencies.
• Understanding of the synergies between online sales and a network of brick-and-mortar stores (ROPO, Clicks-to-Store).
• English proficiency at a minimum B2 level.

• Employment under an employment contract.
• Financial bonus (quarterly or annual).
• Opportunity to develop within an international organization.
• Hybrid work model 3/2 (3 days in the Warsaw office, 2 days working from home).
• Private medical care.
• Sports card.
• Life insurance.
• Co-funding for language courses.