For our Client, an international manufacturing company, we are currently looking for candidates for the position of Media & Digital Marketing Manager.
Media & digital marketing manager in FMCG
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описание
задачи
- Creating and implementing media strategies and 360° plans (PL, CZ, SK, HU).
- Planning and optimizing online and offline campaigns focused on reach and conversion.
- Managing media budgets and controlling expenditure.
- Cooperating with and overseeing media agencies and local partners.
- Analyzing campaign results (pre- and post-campaign) and implementing insights and optimizations.
- Defining and implementing test-and-learn activities in digital.
- Integrating media activities with eCommerce (SEO/SEM, Retail Media, performance).
- Monitoring market trends and developing the team's media expertise.
- Conducting training and providing subject-matter support to the marketing team.
требования
- At least 10 years of experience in media/marketing, including at least 3 years of independently managing media.
- Experience working in at least one CEE country.
- Experience in FMCG/CPG.
- Very good knowledge of media strategies, digital channels and analytics.
- Ability to manage budgets and analyze data and KPIs.
- Experience collaborating with media agencies.
- Ability to work with multiple stakeholders and projects simultaneously.
- Strong communication, presentation and negotiation skills.
- Independence, proactivity and strategic thinking.
- English proficiency at a minimum B2/C1 level.
- Higher education.
- Будет плюсом: A degree in marketing/economics is preferred
условия
- Employment under an employment contract plus a bonus.
- Significant responsibility and influence over the media strategy.
- Cooperation with global teams and top agencies.
- The opportunity to work with strong brands and 360° campaigns.
- Development of expertise in digital and eCommerce.
- Training and support for professional development.
- Non-salary benefits.
- Private healthcare and insurance.
- Necessary work tools.
навыки
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