Performance marketing manager in paid social

High blood pressure is the world's most common disease, causing 18M deaths each year. At Hilo by Aktiia, we're building a world where no lives are lost to its effects — with technology that helps people take control of their health. We're a venture-backed scale-up with $96M raised from investors in Europe and the US. Rooted in 18 years of research at the Swiss Center for Electronics and Microtechnology (CSEM), our device is the world's only medically accurate, cuffless, continuous blood pressure monitor for daily use — clinically validated and CE Marked as a Class IIa medical device, now available in 12 countries.

• Lead paid social strategy, planning and execution across the US, UK, Germany and other growth markets.
• Develop creative hypotheses based on customer research, market differences and performance data.
• Brief, test and refine ad concepts, messages, formats and landing pages in partnership with creative and product teams.
• Manage campaign budgets, audiences and optimisation across Meta, TikTok and other relevant platforms.
• Identify opportunities to improve the customer journey and conversion rate, from ad click through to purchase.
• Measure performance against acquisition cost, revenue and return on investment and turn findings into clear decisions and next steps.
• Work with clinical, regulatory and legal colleagues to ensure advertising claims and health messaging are accurate and approved.
• Steer agencies and freelancers, set clear priorities and ensure high-quality execution and continuous performance improvement.

• At least 5 years of hands-on paid social experience in an international setting, including direct ownership of campaigns and budgets.
• Strong creative strategy skills and a track record of turning insights into ads that perform.
• A data-driven approach to testing, measurement, and decision-making.
• Experience improving conversion rates and managing campaigns against ROI goals.
• Deep knowledge of Meta Ads Manager and experience with other relevant social platforms.
• Ability to adapt messaging and execution across markets while keeping the brand consistent.
• Clear communication and sound judgment when working with sensitive health topics.
• Будет плюсом: experience in health tech, medical devices, wearables, or subscription products

• This role can be performed remotely from anywhere in Europe.
• Competitive compensation, equity program and other benefits (depending on location).
• Work on a mission that matters: transforming cardiovascular health at global scale.
• Be part of a high-impact, fast-growing, and venture-backed scale-up company.
• Collaborate with a diverse, passionate and talented team.