performance marketing manager in activewear

Fabletics brings a fashion-house approach to activewear, combining style-centric design with high-performance technology. Its VIP membership program serves over 2 million members, offering premium-quality apparel at affordable prices and releasing new collections weekly.

• Translate European acquisition goals into growth plans with the VP and channel managers, identifying opportunities to scale customer and VIP member acquisition while protecting efficiency and customer quality
• Build budget scenarios, forecasts, and investment recommendations across markets and channels; manage pacing with channel owners and respond to performance shifts
• Connect acquisition costs, conversion rates, revenue, and customer lifetime value to explain performance and recommend next steps
• Deliver concise reporting to support leadership investment decisions
• Strengthen measurement with analytics partners using attribution, incrementality experiments, and marketing mix modeling insights
• Develop AI workflows for reporting, anomaly detection, and analysis; validate outputs and assess the business impact of platform automation
• Drive an acquisition testing roadmap with channel, Creative, and e-commerce teams; test offers, messaging, creative, formats, and landing pages, then scale effective improvements to the customer journey
• Turn performance insights into creative briefs and feedback, helping teams identify concepts that attract customers who convert and stay, and adapt successful ideas across European markets
• Partner with analytics and technology teams on campaign measurement, including tagging, conversion APIs, and server-side tracking
• Coordinate with Los Angeles colleagues on acquisition strategy, creative learnings, and testing priorities; share European results and adapt global initiatives to local customer behavior
• Lead cross-functional growth projects from idea to rollout, support media and technology partner evaluations, and share knowledge to strengthen team execution

• At least five years of performance marketing experience, ideally in e-commerce or D2C, with a track record of scaling acquisition and improving efficiency
• Strong expertise in at least one core channel, such as paid social or paid search, and the ability to evaluate performance across the wider marketing mix
• Experience managing meaningful media budgets and using forecasts and performance data for commercial decisions, including trade-offs between acquisition volume, cost, and long-term customer value
• Advanced Excel or Google Sheets skills and confidence with analytics and visualization tools such as Google Analytics and Tableau
• Practical use of AI tools in marketing and sound judgment about data quality and output accuracy
• Understanding of acquisition funnels and performance creative, with experience designing tests, interpreting results, and applying learnings to campaigns
• Ability to lead projects and influence experienced specialists through clear priorities, evidence, and collaboration; ownership and hands-on execution in a lean, fast-moving team
• Excellent written and spoken English and confident presentation skills; comfortable collaborating across cultures and time zones
• Curiosity about consumer behavior, fashion, and active lifestyles, and motivation to keep testing and improving growth
• Будет плюсом: Experience in e-commerce or D2C, exposure to marketing mix modeling (MMM), additional European languages

• Competitive salary, flexible annual bonus scheme, and participation in the company equity program
• Unlimited discretionary paid time off in addition to contractual holidays, four Fridays off during the summer, and a winter week of rest
• Dedicated professional development time, career development programs, and company-sponsored mentorship opportunities
• Flexible working hours and a no-meetings policy on Fridays
• ClassPass membership discounts and a Premium Calm App subscription
• 70% Discount on Fabletics and Savage X Fenty; free coffee, tea, fruit, and snacks
• Company events include THIRSTdays, summer and winter parties, and Bring your Kids to Work