performance marketing manager для цифровых каналов

PrimeBase is a forward-thinking software development company that creates user-centric software solutions to help businesses thrive in the digital age.

*Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ

• Plan, manage, and optimize performance marketing campaigns across digital channels;
• Monitor marketing performance and develop actionable improvement recommendations;
• Analyze conversion funnels and identify opportunities to improve Conversion Rate (CRO);
• Evaluate user behavior, customer segments, and marketing data to support data-driven decision making;
• Support efficient budget allocation and monitor campaign performance to maximize return on investment;
• Collaborate with CRM, Affiliate, and other related teams on performance-related initiatives;
• Prepare regular performance reports and make results visible, measurable, and trackable;
• Contribute to marketing process development and identify new growth opportunities with the Marketing Manager.

• Minimum 7 years of experience in Performance Marketing;
• Ability to interpret performance data and take action accordingly;
• Hands-on experience with Google Ads, Meta Ads, and similar digital advertising platforms, including performance analysis and strategy development;
• Strong understanding of campaign efficiency, customer acquisition cost (CAC), ROI, and marketing performance metrics;
• Experience in Conversion Rate Optimization (CRO) and experimentation processes;
• Proficiency in Google Analytics 4 (GA4), Looker Studio, or similar analytics tools;
• Strong analytical thinking and problem-solving skills;
• Ability to analyze market trends, user behavior, and competitive landscapes to identify growth opportunities;
• Up-to-date knowledge of performance marketing trends and best practices;
• Ability to balance strategic thinking with hands-on operational execution;
• Proactive mindset and confidence to take initiative and implement new ideas;
• Strong communication and collaboration skills with cross-functional teams;
• Ability to work in a fast-paced environment, adapt quickly to changing priorities, and make timely decisions;
• Results-oriented, highly motivated, and comfortable taking ownership and responsibility;
• High energy, strong interpersonal skills, and a collaborative attitude;
• Turkish speaker.

• No conditions specified