marketing manager

No description

• Plan, create, and execute email campaigns, including newsletters, product updates, promotional campaigns, and automated workflows;
• Develop and optimize email marketing strategies across multiple product lines;
• Segment audiences in CRM systems and build automated email sequences;
• Work with Mailchimp, Instantly, Zoho CRM, and other marketing automation tools;
• Analyze campaign performance, including open rates, CTR, conversion rates, and engagement metrics;
• Generate reports, identify trends, and develop data-driven hypotheses for optimization;
• Monitor email deliverability, domain reputation, and warm-up processes;
• Support webinar infrastructure using Zoom and Zoho Meeting, ensuring seamless CRM integration;
• Collaborate with the marketing team to continuously improve customer journeys and campaign effectiveness;
• Ensure compliance with GDPR, CAN-SPAM, and email marketing best practices.

• 4+ Years of experience in email marketing, preferably in B2B or IT/SaaS;
• Hands-on experience with Mailchimp, Instantly, Zoho CRM, or similar platforms such as HubSpot or ActiveCampaign;
• Strong understanding of email marketing metrics, lead generation funnels, marketing automation, and email deliverability best practices;
• Experience integrating CRM systems with webinar platforms;
• Basic knowledge of HTML/CSS for email templates;
• English proficiency at B2 or higher (written and spoken);
• Nice to have: Mailchimp or Zoho certifications, experience with cold email outreach, experience working in international B2B technology companies.

• Medical insurance after a 3-month probation period;
• Paid sick leave;
• 20 Paid vacation days per year.