Performance Marketing Manager

immowelt operates one of Germany’s leading digital real estate platforms, with iOS and Android apps forming a central part of its growth strategy.

*Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ

• Develop the App Growth strategy, identify growth opportunities, and recommend budgets, channels, and initiatives across paid and organic growth;
• Plan, manage, and optimize app install and app retargeting campaigns across Google Ads and Meta;
• Integrate additional app marketing platforms, networks, mobile DSPs, and specialized partners into the marketing mix;
• Analyze performance across the full funnel and optimize user acquisition, activation, and retention;
• Develop tests, evaluate new formats and partners, and scale successful approaches;
• Optimize app store listings, advance the keyword strategy, and identify further ASO and organic growth opportunities;
• Improve web-to-app mechanisms, deep linking, and consistent user journeys with relevant teams;
• Use Adjust, GA4, and Firebase for reporting and analytics;
• Identify trends and growth drivers and derive actionable recommendations;
• Collaborate with Brand, CRM, Product, SEA, Display, Programmatic, SEO, GEO, and Analytics teams;
• Complete an initial audit of existing app campaigns and the ASO setup within the first 90 days;
• Provide at least 1–2 concrete quick-win recommendations within the first 90 days;
• Independently manage app campaigns, especially Google and Apple Search Ads, within the first 180 days;
• Deliver data-based growth recommendations that are implemented;
• Serve as an established Product contact for app-related topics;
• Demonstrate measurable full-funnel impact, such as improved retention or a lower CPI with stable quality.

• Four to six years of performance marketing experience;
• Solid experience in app marketing or App Growth;
• Practical experience with Google Ads and Meta;
• Experience with additional app marketing platforms, networks, or specialized acquisition partners;
• Experience with ASO, keyword strategy, and store listing optimization;
• Experience with Adjust or a comparable mobile measurement partner, Firebase, GA4, SKAN 4, deep linking, W2A, and postback configurations;
• Ability to take a full-funnel view, interpret complex performance relationships, and derive clear priorities and recommendations from data;
• Ability to work independently, in a structured way, and with interdisciplinary teams;
• Hypothesis-driven and data-based approach;
• Ability to challenge existing approaches, develop new ideas, and make well-founded assessments in complex situations;
• Ability to combine strategic thinking with a pragmatic and execution-focused approach;
• Nice to have: Experience with digital marketplaces or high-reach consumer apps.

• 30 Days of vacation;
• Flexible working hours;
• Home office options;
• Modern hardware and digital working environment;
• JobRad®;
• Public transport subsidies;
• Attractive pension and other benefits;
• Health programs, fresh fruit, snacks, and drinks in the offices;
• Opportunities for ownership, development, responsibility, and personal growth in an international environment;
• Inclusive company culture.