Performance Marketing Manager

yoursquares is a PropTech startup that digitizes and automates the sales and marketing process for new-build real estate projects. Its platform covers qualified buyer lead generation, AI-supported telephone pre-qualification, and a proprietary developer CRM with automation, analytics dashboards, and AI tools.

*Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ

• Strategically scale the Meta Ads strategy as a central lead-generation channel and develop full-funnel approaches;
• Expand into additional channels such as Google Ads and LinkedIn Ads;
• Share Meta Ads expertise with the team and raise campaign standards across the performance marketing function;
• Build scalable advertising playbooks, SOPs, and standardized account structures for the entire team;
• Ensure tracking integrity across all accounts, including Conversion API and server-side tracking;
• Identify and implement new AI workflows and no-code solutions such as Make.com and n8n;
• Prepare KPI reports for management and independently derive decision proposals.

• At least 5 years of experience with Meta Ads Manager;
• 2–3 Years of experience with Google Ads;
• Experience managing multiple accounts;
• Deep understanding of Meta-specific mechanics, including broad targeting, creative testing, and auction dynamics;
• Advanced technical tracking knowledge, including Meta Pixel, Conversion API, and server-side tracking;
• Very good German skills for communicating complex topics to management;
• Ability to remain composed under time pressure while maintaining a strategic perspective;
• Share Meta expertise informally with the team;
• Set standards for the entire team rather than focusing only on individual campaign execution;
• Treat reports as a basis for management decisions.

• Flexible working hours and home-office option;
• Modern workplace in Charlottenburg with a rooftop terrace;
• Snacks and drinks provided;
• Regular team lunches, dinners, and events;
• Short decision-making paths and open communication;
• Opportunities for active involvement and development within the role;
• Individual benefits choice: mobility budget, monthly shopping allowance, or meal subsidy;
• Exclusive discounts through the corporate benefits portal.